It's time for business owners to understand that if you aren't properly communicating with your customers/consumers/audience on social media, you are falling behind. As soon as you can, you should start producing engaging (Interactive) content for your audience on social media.


Let's face it: social media isn't the place for your company to preach.


It takes more than just mentioning your company on social media to grow your business. The 3.8 billion users who are actively using the internet don't spend their time there reading bland information that hardly engages them. Additionally, if you are only creating one-sided adverts, there is a good risk that you will get lost in the scrolling.

Because people's attention spans are dwindling, business owners must compete in an environment where only interactive content has a chance of catching the attention of their target audience.


In the world of social media marketing today, content that engages the audience, tells a story and addresses them while inviting interaction is essential. It is clear from a review of a company's social media history that interactive content encourages user interaction.


However, there are also some very good reasons why companies should start creating interactive content.


Let's examine each one in turn.

  • higher levels of engagement
  • increased user satisfaction
  • improved shareability
  • pertinent metrics

You must be eager to begin using interactive content because you have plenty of reasons to offer your users something special.




How Your Business Can Benefit From Interactive Content:


1. Develop a Plan


You need a well-coordinated plan to grab users' attention if you don't want to end up providing static content. Social media is now overrun with brand content, so to stand out, you need to start by making a list of the kind of information you want to offer there.


Sometimes it can be challenging to determine how each form of content can benefit the audience; at those times, make a U-turn. Start by outlining the advantages that your brand content will provide to users, and then develop a plan that considers those advantages.



2. Allow the tools to assist you.


As a business on social media, the digital world provides everything you could need. But first, you have to do more than just force people to read your social media posts.

Start by poking around, then, if necessary, develop interactive content for the appropriate platforms using tools like Adobe Spark, Visme, Canva, Fotor, CapCut, InShot, etc. Additionally, you can use a variety of social media posting tools, such as bulk scheduling and social media calendars, to reduce the trouble of publishing.

Missing even one opportunity is a loss in a world where 93% of business owners and marketers concur that interactive content helps teach its customers. There are several tools available to help you do this and improve how you use social media for business.

Let's initiate a conversation

With a well-thought-out strategy in place, you should be moving closer to offering a social media experience that is participatory. Businesses must master the art of interactive content to capture the attention of their target audience in the fast-paced social media age.




How Interactive Content Can Help Your Business Growth:


1. Tailor Content to Audiences


Before getting started on producing content for your company, take a moment to reflect and ask yourself a few questions, such as:

What audience does my company cater to on social media?

Infographics can be the finest technique to deliver more content in much less time for the audience that scrolls quickly amid their hectic schedules. However, if your product is visually appealing, using photographs, videos, or even GIFs to sell it might be a terrific decision.

While 82% of online shoppers enjoy reading company blogs, they can be quite successful if they have pertinent material. Since there are no established guidelines for what applies where you may just jump in and begin experimenting.

Making quizzes and polls that will appeal to your target audience is another method you can learn more about the type of audience you have. You can learn more about your audience's origins and needs thanks to this.

It's intriguing how @starbucks uses an interactive question to engage its audience and encourage them to respond to Instagram story inquiries. Your brand can benefit from this approach by getting more customer feedback and insights.




2. Participate in Infographics


Infographic usage among B2B marketers has increased the highest over the past four years, reaching 65%. However, in light of the fiercer competition, your company must produce interactive infographics.

If you're still unsure, concentrate on making an infographic that will prevent users from scrolling and will prompt a response from them. You will know your content is engaging your audience when it does so.

Coca-Cola, one of the biggest and most prosperous beverage corporations, uses an infographic to convey a ton of information in the simplest way about the growth of its products and brand.


3. Communicate With Videos


Videos are known to be the most interactive content on social media and their usage is rising every single day. Videos are the most demanded content on social media which talks about the potential that it carries for businesses.

Few statistics are to be noted in bold while creating video content, i.e., people are 1.5 times more likely to watch videos on their mobile phones. This information requires you to make videos more mobile-friendly to reach the mobile-using audience potentially.

This video of a dessert recipe published by @buzzfeedtasty on Instagram managed to reach more than 1.3 million people. Such engagement clearly defines the potential that lies in posting videos on social media for certain businesses.


4. Conduct surveys and polls

You can never cease knowing your social media audience since they are just like any other person. Surveys and polls have several uses, including learning more about your audience or what they think of your goods or services. Additionally, it might provide you with insightful knowledge that is typically not available through social media analysis.


Polls and surveys are the first types of interactive content, and they have long been effective for many businesses. Unlike surveys, which are typically one question in length, polls typically have several questions. You can obtain real-person data via several poll/survey method approaches, depending on the industry.


5. Continual Evaluation of Interaction

Don't underestimate the power of criticism even as you master the art of social media connection.

Interaction is not always guaranteed, but it is more likely when assessment is conducted regularly. By posing questions that encourage participation and involvement, assessments are merely another approach to getting to know your audience.

Marketers are working to make evaluations a win-win situation for both businesses and the public, even though they are thought to be the most effective activity in the loop of developing interactive content.


6. Highlight Your Fans

Including your followers with interactive content on social media is one of the simplest yet most effective strategies.

It has been demonstrated that tagging other users increase likes and comments. Why? Making your followers an integral part of your story not only makes them feel appreciated but also inspires additional potential followers (and consumers) to follow you on social media.

For instance, KEAP frequently asks its satisfied clients to comment on their support and record succinct video testimonials for their social media sites. Followers are more inclined to like and comment on postings because most modern consumers perceive video content to be more participatory.


But you may still contact your clients and ask them to share their quotes if you don't have the money to produce video testimonials or if your customers aren't interested in playing the starring roles in your films. Then, by overlaying client quotes on images, you can identify pertinent stock photos and reuse them for social network profiles.


A Conclusion

Interactive content marketing has been around for a while and will continue to be. Furthermore, developing interactive content shouldn't be a brainteaser with the correct philosophy and tools at hand.

Get onboard your marketing boat and use interactive content to sail across your audience. The nicest thing about interactive content on social media is that it takes up little time, is entertaining, and can immediately attract a user's attention. Don't hesitate to contact us if you need help!

Photo by George Milton (Pexels)