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A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.

A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.

Without strategy, content is just stuff, and the world has enough stuff.

Without strategy, content is just stuff, and the world has enough stuff.

Content is king, but marketing is queen and runs the household.

Content is king, but marketing is queen and runs the household.

The best way to persuade people is with your ears – by listening to them.

The best way to persuade people is with your ears – by listening to them.


Powerful Tips On How To Improve Your Brand Awareness In Nigeria


When your brand awareness starts to decrease, consumers will start to fail to remember your brand. Yet, it's not simply the Coca-Cola's of the world that need brand awareness, it's all businesses enormous and little related.

When you need a tissue, do you request a tissue, or for a Rose Plus? When you're requesting a beverage at a drive-through joint, do you request a Cola or a Pepsi? When you go to the supermarket to buy noodles? Do you search for noodles or Indomie

These terms are known as exclusive eponyms( An eponym refers to a person or thing after which something else is named.), and they're the pinnacle of brand awareness. These brands have gotten so notable, they've substituted the nonexclusive terms for comparable items in our language. 

For a brand or item to turn into a restrictive eponym is practically the zenith of brand awareness (sorry, Pepsi). Despite the fact that you probably won't accomplish this with your small brand, that doesn't mean you can't do much more to support the awareness of your brand. So in this post, we will prepare you to do precisely that. We'll cover: 

(a) What brand awareness is and how it looks at brand recognition. 

(b) The significance of brand awareness in accomplishing your marketing objectives. 

(c) Strategies and genuine instances of effective brand building. 

What is brand awareness? 

Brand awareness is the degree to which a brand is perceived by likely customers and accurately connected with its specific item or services. On account of a small venture, their degree of brand awareness may not arrive at eponym status (for example requesting a Rose Plus rather than tissue), yet more straightforward structures are considered a triumph. This could mean: 

(a) Consumers knowing about what your business is known for. 

(b) A social media client realizing your advertisement will be clever when they run over you in their feed. 

(c) Customers picking your brand explicitly over others, regardless of whether there are less expensive alternatives. 

(d) Search engine clients composing your business name or other branded terms into search. 

At the point when your consumers have brand awareness, they frequently study your business since they realize it exists and is effectively searching out data on it, instead of finding it in a Google or Bing search. 

What are Brand Recognition and Brand Awareness? 

Brand acknowledgment or recognition is the degree to which a consumer can effectively recognize your brand dependent on visual markers like a logo and brand color. For instance, on the off chance that you see the Krispy Kreme Doughnuts red and green letters up ahead, before making out the words, you'd naturally remember it as Krispy Kreme Doughnuts

Brand awareness makes brand recognition a stride further. It includes reviewing the business name, yet additionally the overall sensation of the business, pieces of information about its products and services, and other experiential subtleties. At the point when a business has a degree of brand awareness, their marketing and promoting campaigns mean something to their audience. They inspire sentiments and feelings in the consumer. 

The significance of brand awareness: 

Regardless of the nature of your product and services, regardless of the amount, you spend on publicizing, and regardless of the amount you post to social media, your business isn't probably going to get much of anywhere on the off chance that it doesn't have a brand to separate itself. Your brand bundles up your organization name, logo, contributions, and content into an encounter for your audience and customers. It is the part of businesses that consumers come to trust, that places businesses in front of their rivals. 

However, essentially having a brand isn't sufficient. It's critical to be reliably constructing that brand and fortifying its relationship in the personalities of your intended interest group. The more comfortable individuals are with something, the more they trust it and incline toward it. The more recognizable your intended interest group is with your brand, the simpler it will be to: 

(a) Promote your business across numerous channels. 

(b) Successfully present new products and services

(c) Build solid business notoriety. 

(d) Find and hold faithful customers. 

As should be obvious, brand awareness is significant on the grounds that it helps make you ready for accomplishing an assortment of your private company marketing objectives and goals like remaining in front of the opposition, constructing an audience, and producing more leads. So how would you construct a degree of brand awareness that encourages this sort of achievement? 

Instructions to fabricate brand awareness: 

Indeed, you can mortar your business name on each announcement around, however, most business proprietors don't have the spending plan for costly promoting. In addition, expanded openness doesn't really liken to expanded brand awareness. For some more straightforward yet successful methods of building brand awareness, you may need to: 

(a) Create a custom hashtag for Instagram. 

(b) Participate in or support nearby events. 

(c) Post consistently to social media utilizing your brand voice. 

(d) Run show advertisements on the Google Display Network 

Notwithstanding the Rise Plus Tissue and Krispy Kreme Doughnuts models above, here are some more brands that have an undeniable degree of brand awareness in Nigeria. 

(a) Coca Cola 

(b) Jameson Whisky

(c) Pepsi

(d) Maggie Seasoning 

(e) Google

(f) Power Oil

(g) Indomie Noodles

(h) Tom-Tom Mint

(I) BlueBand Butter

(j) Dangote Sugar/Salt

(k) Cowbell Milk

(L) CloseUp Toothpaste, etc

The vast majority can recognize these brands and feel their extraordinary environments from simply getting a brisk look at their logo or a scrap of their jingle. Utilizing eye-getting visuals, publicizing in the correct places, and building up an unmistakable voice in your content, you also can assemble brand awareness for your organization. The key is to be steady so you can fortify your picture according to your audience with each experience. 

To successfully execute your technique, make certain to distinguish methods of estimating your brand awareness so you can make vital changes and enhancements en route. 

Powerful Tips for building brand awareness: 

Generally, online advertisers utilize the showcase organization to fabricate brand awareness. You can produce a huge number of reasonable impacts on Display, and when you make alluring display promotions, you give yourself a decent possibility of producing moderate snaps also. However, today, we will discuss some brand-building strategies that you can utilize besides or related to the display promotional networks. 

While there's no convenient solution for turning into an easily recognized name, here are 16 brand-building techniques to help dispatch and proceed with your endeavors. You may not become too known as Coca-Cola, yet it can't damage to attempt, correct? 

Here are our best bits of brand-building exhortation. 

1. Referrals

Clients will happily get the message out about your product and services when they realize they'll get an additional advantage. Dropbox is an incredible illustration of how savvy reference projects would growth be able to hack a business. Dropbox gives existing clients 500 MB of additional extra room for each person they refer (up to 16 GB). A while ago when Dropbox was still new, this referral program produced huge loads of informal, conveying a colossal number of recruits and saving Dropbox endless publicizing dollars. 

2. Free Version with credit 

Numerous wonderful online products permit clients to browse a free form, which incorporates a watermark or credit line, or the choice to move up to the paid version, which permits clients to eliminate the check or supplant it with their own logo. While numerous clients will choose the free form, they'll likewise be elevating your brand to different clients. A portion of those new clients who see your item will go with the paid variant! Giving a free version item implies getting yourself before more eyeballs, assembling your brand, and acquiring paying customers. 

3. Partner Locally 

Another extraordinary brand-building system is to engage with local partnerships (this is immensely significant for local-oriented businesses, however can be applied for different businesses also). Collaborate with other local businesses to host Trade Fairs or Festivals. Support local sports groups and give to noble cause events. Getting your brand put around celebrations and events will do large things for your brand. 

4. Vehicle wraps 

An exemplary reliable methodology(strategy) for building your brand is getting a vehicle wrap! Vehicle wraps are tweaked plans that can cover your whole vehicle (don't stress, you can in any case see through the windows)! They can pull in a heavy measure of consideration, and it's an incredible method to guarantee that any place you go, individuals are getting more acquainted with your brand. Wrap your organization vehicle or even your very own vehicle! 

5. Gifts/Freebies 

Everybody cherishes free stuff! Put your brand name on koozies, pens, Frisbees, and so on, at that point part with your things at nearby celebrations. 

6. Social media challenges(Contest) 

Run a social media challenge in which candidates present a photograph or video, with different clients deciding in favor of their top choices. Candidates will impart the connection to loved ones to get more votes, constructing your brand awareness, therefore. 

7. Social core interest 

With the number of social organizations continually expanding, attempting to do dynamic social media marketing on every one of them is a waste of time. On the off chance that your business is most appropriate to a specific organization, don't be hesitant to place most of your energy into a couple of destinations. For instance, photograph hefty locales may zero in on Instagram and Pinterest. B2B organizations frequently best on Twitter, while independent companies in imaginative businesses (like art marketing) can excel on Instagram. Know where your audiences hang and spotlight those organizations. You will not have any desire to absolutely surrender the other social destinations, however, save your greatest endeavors for what you know works. Not secure with your center organization? Begin delving into the investigation to see where your reference traffic is coming from. 

8. Star narrating or Pro Story Telling

Need to be a paramount brand? Start with heavenly narrating. On the off chance that you can make sincerely moving, convincing stories that interface profoundly with clients, they will probably remember forever your name. 

9. Special character 

One surefire approach to build brand awareness is by giving your brand a fun, remarkable brand character. On the off chance that you work in an industry where a little portion of satire or character is fitting, being ridiculous can make your brand very critical. 

A couple of significant instances of businesses that infuse humor and satire into brand promotion incorporate Munch It, Indomie Noodles, and Onga seasoning

Not exclusively did these amusing advertisements have an effect on audiences – however, they likewise became viral sensations, shared across the web and driving deals. 

10. Podcasting 

Beginning your own industry webcast where you talk with industry specialists is an incredible method to fabricate your brand while additionally creating associations with others in your field. A few ventures, such as marketing, as of now have a heavy number of digital recordings that would be intense for a fledgling to go up against. 

Notwithstanding, for specialty ventures where there isn't much on the wireless transmissions, you could undoubtedly make yourself an easily recognized name. You could likewise attempt webcast publicizing! 

11. PPC promoting 

With SEO turning out to be more serious consistently, while natural Google land recoils, PPC is a savvy answer for getting your brand seen on Google. With focused watchword research, you could be appearing at the highest point of Google for applicable searches. Regardless of whether clients don't wind up tapping on your PPC advertisement, seeing your name at the highest point of the search results establishes a connection and is amazing for building brand awareness. 

12. Remarketing campaigns 

Remarketing is a star procedure for boosting that past brand awareness. Why? Remarketing includes showing promotions to clients who visited your site however left prior to changing over. Remarketing promotions are put the whole way across the web on destinations your customers visit. Before long they'll be seeing your business all over – on their #1 sites while shopping on the web, and so forth This gives the feeling that your brand is a lot bigger (and has a lot greater advertisement financial plan) than it truly is. What's more, it's an incredible method to build your transformation rate. 

13. Paid social promoting 

Natural social marketing is getting more troublesome constantly, driving more businesses to go to paid social publicizing. Facebook and Twitter promotions are moderately modest and help get your brand seen on social. Regardless of whether clients convert quickly, every additional piece of commonality tallies when clients at long last are prepared to make a buy. 

14. Contention/Controversy 

While this strategy isn't for everybody, one approach to get your brand seen is by being dubious. Take an improbable position on a hot industry subject, and you may end up drawing in a considerable amount of consideration. Regardless of whether it's fortunate or unfortunate consideration relies upon the topic and your methodology. On the other hand, there's nothing of the sort as terrible press (so they say at any rate). 

15. Influencer marketing 

Getting companions in high places is another simple method to help your brand awareness. Find existing influencers in your industry whose business you might actually increase, instead of contending with. Utilize your accomplice's influencer organization to advance your brand (while likewise developing important associations you can keep on utilizing long haul). 

16. Branded/unbranded  hashtags

It's an easy decision hashtag can drive openness for your brand on social media, however, there are two different ways to utilize them. 

You're either utilizing branded hashtags the ones straightforwardly dispatched by your brand (like Coke's #ShareACoke, Red Bull's #PutACanOnIt, Volkswagen's #Vwvan), or you're utilizing industry-related hashtags—the unbranded ones popular in your space (like #fitness, #food, #marketingtips, #digitalmarketing, #vegetarian, #Beauty, #Fashion, #Music, #Food and so on) 

The two sorts of hashtags are extraordinary for brand awareness. Also, both can get bunches of eyeballs on your brand. However, they do have a few contrasts: 

(a) Branded hashtags: the more popular your hashtag gets, the more individuals become mindful of your brand. It's frequently difficult to make another branded hashtag popular, however in the event that you figure out how to pull it off, your brand claims it always and appreciates all the advantages. 

Other than Coke, an incredible illustration of a branded hashtag that is gotten truly popular and has driven awareness for its brand is Hyatt's #WorldOfHyatt. The inn brand utilizes the hashtag to urge its customers to impart photos of their own experiences to Hyatt lodgings or resorts. 

The brand gets all the awareness juice since the association dispatched its own extraordinary hashtag. 

(b) Unbranded hashtags: These are simpler to utilize. They don't expect you to make them popular; they're popular as of now, yet the advantages from them are not as extraordinary as possible bring. 

Discussion driven by your brand isn't the lone thing occurring there, yet at the same time, you'll be partner yourself with popular brands in your industry, and that will help a ton. 

A more straightforward method of working with others in your industry is framing correlative organizations.

With these brand awareness tips, you'll be a genius brand in the blink of an eye. Any extra bits of brand awareness suggestions you need to apportion? Add your opinions in the remarks.

Top 13 DIY Tips On How To Take Perfect Pictures Of Your Products Using Your Smartphone (Updated)


The possible value of your products and the reliability of your brand is regularly made a decision about dependent on the nature of your visual presentation. That implies having high-quality, wonderful product photography can go far. 

Nonetheless, only one out of every odd business owner can bear to put resources into an expert photography studio, particularly when they're simply beginning. Do-It-Yourself product photography gives an incredible other option, and as long as you probably are aware of the legitimate tools and procedures, taking convincing product photos is well inside your grip. 

In the event that you don't have a top-of-the-line camera, you are in a tight spot with regards to taking photos for your products, correct? Wrong, my friend. You're likely carrying the camera you need in your pocket each day. 

Putting resources into an expert photographer is to a greater extent a waste than a need. There's no reason you shouldn't get deals well before you make that investment. We should discuss how you can take your Smartphone and produce excellent product photos of your products

1. Place your Brand Products 

The initial step is to cause sure that the situation you are setting will make for a decent picture regardless. Anybody visiting your site needs to see product-zeroed-in, top-notch images that make it truly clear the thing you are selling. 

With that in mind, you need to ensure your products are perfect and your arrangement is right before you begin snapping. There are a couple of fundamental principles to follow: 

2. Mind your backgrounds

A plain white background is best for the vast majority of your product shots. This allows your product truly to take the spotlight and eliminates any interruptions. 

You can likewise lay the right background with context-oriented shots that show your products in their current state. For style, that could be on a model. For cooking gear, you would shoot in the kitchen. Outdoors gear looks incredible outside. 

Regardless, ensure the background works for the product and for your objective client. Evade interruptions and ensure any view adds to the concentration as opposed to detracting from it. 

3. Prepare your lighting right 

Natural lighting is free and considerably more lenient to work with than fake lighting. In the event that you are shooting inside, set up your white background "studio" with a window to either the left or right and a white reflector or some likeness thereof on the contrary side. You need to light your product equally and without shadows. 

4. Shoot different Angles and subtleties 

Customers will need to see however much they can before they make a responsibility. As the cost goes up, so does their requirement for information. Try to give loads of top-notch images of your most costly products to help make the deal. 

Shoot all the sides and points you can, and try to focus on itemized regions and purposes of utilization: zippers, catches, controls, ties, and so on Anything individuals will communicate with habitually is a reasonable game for a nearby. 

5. Pick Your Phone Camera 

Not all smartphones are made equivalent, particularly with regards to their cameras. iPhones are known for being miles ahead in this position, yet actually, some Android phones are making up for lost time like Techno, Oppo, Infinix, Samsung, and so on That implies you can at long last take incredible images without possessing a phone that will be purposefully obsoleted by its creator in a half year. 

The current standard for Smartphone cameras is around the 12-megapixel mark; anything on that level will give you the picture quality you need. Chances are that possibly you or one of your friends have a camera that will suit your necessities. 

6. The Basics

Whenever you have a Smartphone with a fitting camera, the subsequent stage is to consider how to utilize it well. Regardless of how extraordinary your camera is, you must ponder how you use it to get the best outcomes. 

7. Select the most excellent Resolution setting you can 

In contrast to film, space here doesn't cost you anything. Pick the biggest file size and the most excellent resolution setting your Smartphone permits. This will give you the most ideal picture, to begin with, and you can lessen file size when you edit. 

8. Try not to zoom in 

Digital zoom isn't incredible for picture quality, and it's the lone sort of zoom you have with a Smartphone camera. 

In the event that you need a nearby shot, simply move in near your product. You'll improve the completed product photo by zooming in. 

9. Disregard taking a selfie 

Utilize your back confronting camera rather than your selfie cam. It will quite often be a higher goal than the forward-looking camera. Likewise, attempting to take pictures with the selfie camera will quite often give you unusual points. Not great. 

10. Clean your focal point(Lens) 

Focal points are not difficult to convey wherever in pockets and satchels. Ensure you clean your camera focal point a long time before your photo meeting. Residue, earth, and smears on your focal point will be overly recognizable. 

11. Turn the glimmer (Flashlight) off 

The flashlight on your Smartphone is… not very great. Get your lighting right and allowed your spotlight to stay an electric lamp since it's horrible for photography. 

12. Steady your Smartphone camera 

New Flexible Mini Tripod: Buy Online at Best Prices in Pakistan | Daraz.pk

Your most ideal choice is to purchase a little tripod stand. This is a little buy that will have a major effect. Just control camera shake will have a major effect, and let you keep your camera set up between shots. 

13. Take Your Product Photos Further 

You're not altogether restricted to the nature of your Smartphone's camera and default settings. There are other approaches beyond anyone's expectations to improve images. 

(a) Play with your phone camera settings: Go into the settings for your camera and see what you have the ability to change. Evaluate each setting in turn, and see what sort of contrasts changes make to your last picture. 

(b) Use an application: You can likewise download outsider camera applications from your Apple store or GooglePlay store. A portion of these offers a gigantically expanded usefulness over your default camera programming. Download probably the most elevated appraised applications and see what you can do. 

(c) Edit somewhere else: Don't utilize your telephone to trim or edit your images. You'll improve results by taking your images back to your PC and utilizing Photoshop, GIMP, or CorelDraw to edit your images. 

(d) Don't try too hard: Whatever you use to edit your photos, be careful with overediting. Toning it down would be ideal. Editing, eliminating backgrounds, and so forth is fine, however, it's not difficult to go excessively far editing and end up with a picture that seems as though you utilized a Snapchat filter. 

(e) Edit your images: If you need clean and edited images without figuring out how to utilize editing programming and investing your energy editing the entirety of your own photos, you can simply pick the shots you need to use and drop them off with us at Ikonerx via Whatsapp (+234) 7084777938 or send them to our Email [email protected]. You'll get back entirely edited photos in 24 hours or less. 

(f) Consider getting an extra focal point on your phone: You can add a great deal of usefulness to your telephone's camera with extra focal points. Close-up or wide point focal points could be valuable for getting normal product shots, and others like the fisheye could assist you with making intriguing social media content. 

You mustn't have a Smartphone camera or even an expert behind the shade button any longer. On the off chance that you need better images for your products, it's simpler now than it at any point has been. Get your smartphone, arrangement your "studio" and begin taking photos of your products. 

Recall that on the off chance that they aren't awesome, you can generally take more. 

Have any questions about taking the ideal photos of your products? Ask them in the comments area or contact us for product photography assistance.

Quick and Easy Steps On How Advertisers Can Recover Their Disabled Facebook Ad Account In No Time👌💬


Quick and Easy Steps On How Nigerian Advertisers Can Recover Their Disabled Facebook Ad Account In No Time👌💬

This is an inquiry I get posed to regularly. Individuals need to realize what to do when they get their Facebook Ad account disabled. Frequently they didn't disrupt any of the guidelines or work out what turned out badly. 

Truly, this is presumably the most exceedingly terrible piece of Facebook advertising. Their advertisement dissatisfaction measure and their promotion account crippling cycle are severe. 

And Facebook is unreasonably sharp and frequently too snappy to even consider condemning advertisements and accounts that don't really defy any of the guidelines. 

Presently, this is something we manage as a media and content consulting agency and we're not immune as a result of the scale that we work at. 

I would say at any rate once every week we have one of our clients' advertisement accounts disabled by Facebook

Fortunately, there are ways you can get your promotion account back immediately given that you haven't disrupted the guidelines. 

Given how significant this is for our business, we've thought of various methods of doing as such. 

Getting your promotion account back ready for action is most likely truly significant for your business too. These quick steps below should help you recover your disabled Facebook ad account

Ways to Recover your Facebook Ad Account: 

The main thing you need to do is genuinely evident and that demands an audit (Account Review). 

At the point when you go into your Facebook promotion (Ad) account and it's been disabled, you'll see a notice that says your advertisement account has been disabled for policy violations. 

That is the thing that Facebook ordinarily says. And frustratingly Facebook doesn't frequently give any more data or details than that or mention to you what's happening. It's actually irritating and pointless. So let's dive into the quick recovery steps now.

1. Request a Review For The Account:

In Facebook's notice that your advertisement account has been disabled, you should see an alternative to demand a review. 

You need to tap on that connection and then experience the interaction that is depicted. 

Here you can clarify why you didn't defy the guidelines and why your advertisement account ought to be restored. 

On the off chance that Facebook gave a particular explanation or policy infringement, it's ideal to clarify why you didn't defy that norm. On the off chance that Facebook didn't give more detail, you can say something like "I’m not aware of any policies that I’ve broken.

NOTE: The midpoints that I'm explaining here will normally work in the event that you haven't disrupted any guidelines. Be that as it may, in the event that you have broken Facebook’s advertiser policies, you are presumably not going to get your Facebook Ad account back. 

You are likewise prone to get your Facebook advertisement account reestablished if unmistakably you committed a minor error and your promotion account has just been disabled once. 

In any case, after you have specified a review, you need to experience these means. 

2. Live Chat with Facebook Business Support Team:

When you've mentioned a review, the following stage is to go to Facebook.com/business/help 

That connection will take you to the Facebook business help center. 

Overlook the support connect at the top and look down to the part that says "Still need help? contact our support team." 

I wouldn't stress over any of the other stuff on the page. Facebook is simply attempting to stay away from you connecting with them, with standard responses to regular questions. 

Snap-on the Chat button if it's accessible. On the off chance that it's not accessible, you need to round out somewhat more information. 

In the first place, you select the resource that you need assistance with. For this situation, that will be the Facebook promotion account that has been disabled. 

At that point select the issue that you're handling– for this situation, your advertisement account being disabled. 

At that point, you can look down to "contact support.

Which will at long last take you to the chat segment. 

Facebook doesn't make it simple for you to get on live chat with them, yet you can get to it in the event that you know the means. 

With this, you can normally connect with somebody before long as opposed to hanging tight for quite a long time for a review. 

You simply round out your phone number, type in the issue, and then begin the chat. 

At the point when you do this you can regularly accelerate the interaction greatly. We've experienced this chat and have had accounts re-empowered in as fast as 20 minutes or an hour or two. 

Presently, we don't defy the norms in our agency. And we can't sort this out this rapidly in the center of the evening. 

In any case, on the off chance that you clarify your circumstance in a quiet and expert manner on the chat, this will regularly work. 

NOTE: Some Facebook support team individuals are more proactive than others. In the event that you get somebody who isn't, in some cases it's ideal to obligingly end the chat and attempt again with an alternate individual. What you're searching for is somebody who will truly investigate the issue for you. 

Kindly note that this live chat choice isn't accessible for all Facebook publicists or altogether areas. 

On the off chance that You Are Offered a Facebook Ad Rep always Take Them Up On It. 

Another quick step is that once you begin doing some volume on Facebook, they will offer you a call with an advertisement master. Continuously take them up on this. 

That way on the off chance that you run into issues with your promotion account, you'll have somebody you can contact who can help figure everything out. 

This can truly help assist the cycle and influence a choice in support of yourself if your account got prohibited for a hazy situation issue. 

At last, Facebook doesn't actually shout from the housetops that they have chat support and you need to go through the motions to arrive. 

However, doing that can extraordinarily accelerate the way toward getting a Facebook advertisement account going in the event that they handicap your account accidentally.

📷Image Credit: Cottonbro/Pexels