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It’s hard to find things that won’t sell online.

It’s hard to find things that won’t sell online.
We know that your business is different from anyone else's, and so are your business advertising needs. You require the most return out of every naira or dollar in your budget. The only way to accomplish this is by receiving the individual attention, careful consideration, and original thinking you deserve.

Tell stories.

Tell stories.
We know that your business is different from anyone else's, and so are your business advertising needs. You require the most return out of every naira or dollar in your budget. The only way to accomplish this is by receiving the individual attention, careful consideration, and original thinking you deserve.

The innovative ideas for the best content

The innovative ideas for the best content
We know that your business is different from anyone else's, and so are your business advertising needs. You require the most return out of every naira or dollar in your budget. The only way to accomplish this is by receiving the individual attention, careful consideration, and original thinking you deserve.

If content is king, then conversion is queen.

If content is king, then conversion is queen.
We know that your business is different from anyone else's, and so are your business advertising needs. You require the most return out of every naira or dollar in your budget. The only way to accomplish this is by receiving the individual attention, careful consideration, and original thinking you deserve.

Creating memories through contents that stays forever

Creating memories through contents that stays forever
We know that your business is different from anyone else's, and so are your business advertising needs. You require the most return out of every naira or dollar in your budget. The only way to accomplish this is by receiving the individual attention, careful consideration, and original thinking you deserve.

What's New This Week

EMAGE DOT COM GLOBAL THEATRE Debuts the Ola Rotimi's Hopes Of The Living Dead Official Character Posters for October 1

Contributor



This is the start of the second rollout for HOTLD (Hopes Of The Living Dead) after its 2018 first debut.

The Covid pandemic constrained the theatrical production firm to push the staging of the production once again into October 1, 2021.


Hopes of the living dead in theatre October 1 2021 at THE ARENA EVENT CENTER



The new posters spotlight the vital character in the drama, including Charles Inojie as Superintendent of Police, Francis Duru as Senior Medical Officer, Edward Imo as Ikoli Harcourt Whyte, and Blessing Igwe as Hannah. There's additionally Prince Isaac as Court Clerk, Jane Peterside as Hospital Matron, and Emenike Sampson as Editor and that's only the tip of the iceberg.



EMAGE DOT COM GLOBAL THEATRE portrays HOTLD as "A drama of struggle and hope by society's rejects.". HOTLD (Hopes Of The Living Dead) is set in a hospital ward for lepers who are supposed to be receiving treatment. They are, however, treated as outcasts and not allowed to have a lease of life even within themselves. led by Ikoli Harcourt Whyte, they resolve to tackle the authorities in spite of harassment, intimidation, and bribery.


This play is based on the true-life story of Ikoli Harcourt Whyte. Written by Ola Rotimi and directed by Ovunda Ihunwo.

See the entirety of the character posters beneath.


In Theatre October 1, 2021

The Arena Event Center, GRA Port Harcourt.

+2348033121259

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Don’t be told, get your tickets here now!

Regular – 5k

VIP – 10k

Table for 8- 100k

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For Tickets Booking: 08033121259, 07030153563, 09054868305 (Mabel) & 08063534523 (Lolia)

Everything You Should Know About Intellectual Property Rights and its Benefits

Contributor



At any point composed a song and posted it on Instagram or any of the social media platforms and later discovered that some obscure individual replicated the song, and presently the genuine copyright of the song has a place with him and not you? Isn't the feeling exceptionally discouraging? To keep away from these issues of copyright encroachments, intellectual property rights became effective. 


Since the time these rights were forced, many individuals got back their unique works or resources, which had been withdrawn from them strongly. 


This post will assist you with getting what Intellectual Property Rights are, their sorts, and their advantages. Thus, let us move started immediately 




What are Intellectual Property Rights? 


Intellectual property rights are the legal rights given to every person for their manifestations like verse, art, designs, and artworks. 

Advancements and creations are additionally remembered for this class. These rights protect the innovation of the makers. 


To stay away from the taking of manifestations from makers, these rights were forced. It did some incredible things for individuals as it saved the inventiveness of the contents and offered credit to the proprietors. 


Individuals then, at that point started perceiving the first talents and offered regard to them. The rights are protected by law, and anybody saw as blameworthy of overstepping the law will be managed by the public authority all in all. 




Kinds of Intellectual Property Rights 


Intellectual Property Rights are separated into four prime sorts. 


  1. Patent 
  2. Trademarks 
  3. Copyrights 
  4. Trade Secrets 



1. Patent 


Patents are selective rights given to the maker or authors of a particular advancement or creation to try not to be counterfeited by others. Under this right, no outsider can come up and guarantee a creation that at first has a place with another person. 


To ensure you have the patent rights, you should make a patent application and distribute it freely. Legally make it yours before someone claims it to be theirs, and you will be battling for your creation for a lengthy period. 


Patent rights permit the maker to purchase, sell, or popularize its innovations to anybody, anyplace, and whenever, and no one can address them consequently. It is their will to keep it or to offer it to acquire some profit. 


For example, a painter paints an artistic creation and has its patent rights in his name however decides to offer it to somebody for his occupation. Thusly, the composition has a place with him and can't be duplicated by any other person. 




2. Trademarks 


Trademarks are only the signs of a particular company which is shown all over the place. Individuals these days have become so smart that they even copy the signs of popular brands and start their brands to bring in cash. 


To save makers or company proprietors trademark right has been forced. At whatever point you intend to start a company, kindly make another logo and motto and register them under trademark rights. Here we can take models like Mcdonald's, Dominos, and numerous different brands. Individuals attempt to copy the logo, yet they are out of legal risk since they have trademark rights. 


Trademarks can be pictures, logos, letters, or even mottos; there is definitely no separation between any of the above things. Trademark rights protect everything. 



3. Copyrights 


Everyone knows about the term copyrights. Copyrights are the crucial rights that makers have over their arts and artworks. 


Music, design, drawings, sketching, and in any event, coding goes under these rights. 



4. Trade Secret 


A businessman has its trade secrets. The secrets which have assisted him with arriving at the statures. To protect these secrets, trade secrets right was brought into the light. 


Trade secrets protect a company's confidential information from being sold illegally. 


The revelation of secret information of a company is against the trade secret rights and, when seen as blameworthy, should go through immense misfortune and legal discipline. 





What  Are The Advantages of Intellectual Property Rights? 



1. Inventiveness is granted 


As a result of Intellectual Property Rights, the creative thoughts of individuals are being granted, and copyright infringement is halted. Normal individuals have started acquiring consideration with their innovativeness and, by and large, have made individuals of the nation pleased. 


For instance, Sudarshan Patnaik has made the entire country glad about his sand arts along the ocean seashores. Additionally, maturing artists are engaging individuals with their unique melodies and music. 



2. Business openings are made 


Painters who have an exceptional talent for painting various designs each time they sit to paint have started offering their designs to earn cash. Indeed, even writers sell content or distribute books to get cash. IPR has without a doubt assisted individuals with starting their businesses and make profits out of them. 



3. Rivalry can be stayed away from 


Individuals who are profoundly talented in a particular field can dominate and don't need to ponder contests since very few individuals will think about it. It's their secret talent, which assists them with growing and makes progress with time. 


IPR permits individuals to grow their manifestations without having a dread of being replicated. For instance, if you are a designer but have a secret talent for painting, you can leave the architects' work and start your own business with compositions. 


Your thoughts and information will be unique to other people, and accordingly, you can leave an imprint in the public arena. Thusly, neither one of them will confront rivalry in the designing field nor the art field. 





How to get such Intellectual Property Rights? 


As the IPR goes under the law, you should simply enrol for it with the assistance of your attorney. 


Give confirmations of your work and inventiveness, and afterwards, your work will be enrolled under Intellectual Property Rights. Ensure you are the first to enrol because the credits will be given to the person who has enlisted first. 


After enrolling, your work will be separated into kinds of IPR as indicated by the classification it falls under. 


Last Thoughts! 


There is a lot of degrees for individuals who are creative and have a ton of information concerning different things. Intellectual Property Rights assists them with keeping their workers safe and continue to different works. 


The enrollment interaction may be upsetting, yet once done, life will become smoother. New accomplishments are reached, and a huge load of cash can be earned. Attempt to follow your energy, and you will climb the steps of progress. 


Did you discover this data about Intellectual Property Rights valuable? Offer your perspectives with us in the comment segment.

📷Image Credit: Anthony Shrkraba/Pexels

Effective Methods and Strategies for Advancing B2B Pharmaceutical Brands in Nigeria

Ikonerx


Effective Methods and Strategies for Advancing B2B Pharmaceutical Brands in Nigeria


The universe of marketing changes at a faster speed each year, in this manner it tends to be a test to work out the best marketing strategies and systems to target outline customers. This is the same in the pharmaceutical space. 


For pharmaceutical marketers, there are 2 primary objectives with any piece of marketing action building mindfulness and creating leads. The two of them go connected at the hip and there are sure marketing strategies you can use to drive mindfulness, produce leads or both all the while. 


Regardless of whether you are advancing a B2B brand or a B2C brand, you need to recollect that at last, it is only human-to-human and to advance effectively, we need to see how that individual/client ticks. Knowing your end client is critical to have the option to advance effectively. 


What would they like to accomplish? Is it driving attention to another item or procurement? Or then again is it to create leads to take into consideration strategically pitching? The evenhanded and generally speaking strategy will eventually influence the strategy conveyed to advance the message. 


This post will take a gander at every space thusly to assess effective approaches to advance a Pharma B2B brand this year




1. PUBLICATIONS BOTH PRINT AND DIGITAL 


This is quite possibly the most well-known approach to drive mindfulness inside the pharma space. Many expert B2B publications oblige all aspects of the pharma inventory network from drug revelation to bundling and everything in the middle. This permits the capacity to target speciality spaces of the inventory network, key geological areas and surprisingly explicit occupation titles. Over the previous year, a lot more perusers are going to digital platforms to devour this content and frequently the digital platforms have a somewhat unique audience to print. This shows that as a result, you can hit 2 arrangements of customers inside a similar publication through expanded reach. 




2. JOURNALS/NEWSLETTERS


A significant number of the media brands in the pharma space, likewise offer freedom to put adverts inside their pamphlet program to endorsers. This is an incredible method of contacting a designated audience that is now put resources into an expert space of pharmaceuticals. Not at all like print magazines where publication content is by and large set, bulletins offer a more liquid methodology whereby explicit regions, for example, drug revelation or immunization improvement can be designated to the perfect individuals and accordingly abstaining from marketing 'commotion'. This strategy additionally has a level of trust appended to it as the B2B endorsers are now put resources into the media organization and subsequently will believe that the marketing is pertinent to them. 




3. DIGITAL DISPLAY ADVERTISING 


Display and banner advertising is quite possibly the most mainstream types of digital marketing in the pharmaceutical area. Whenever utilized as a component of a more extensive digital marketing effort, display advertising can be extremely effective in driving traffic and producing mindfulness. In any case, the banner or display advert should be put in a place that is conspicuous and doesn't destroy the client's experience of the actual site as this will bring down the effectiveness. 




4. SOCIAL MEDIA 


You most likely would not really consider social media first when contemplating the most ideal approaches to advance a B2B pharma brand. Is it accurate to say that they aren't for showing what you had for supper last evening or your child initial steps? Social media platforms are an incredible method of making mindfulness. Regardless of whether it is a LinkedIn article with the most recent securing official statement or a Facebook post with a 'meet the researcher' meet, these social media refreshes give devotees engaging, free and important information. 


As indicated by an investigation by Hinge Marketing, 60% of purchasers look at an obscure brand on social media before they purchase. This permits pharma companies to rejuvenate their organization profiles through their social media platforms. The best platforms for pharma brands are the more enlightening streams like LinkedIn, Twitter and Facebook. This is a region not to be disregarded. 




5. SEARCH ENGINE OPTIMIZATION (SEO) 


Web optimization is the way toward improving website content to bring new freedoms through search engines like Google. The best position is to be on the primary page of search results, and this will assist with directing people to your website, boosting mindfulness and eventually giving a passageway to produce leads through strategies like presentation page banners. 


This region is regularly neglected in the pharmaceutical area as it can appear to be an overwhelming assignment yet with a drawn-out SEO strategy, the results will come. 




6. ONLINE COURSES 


Online courses have consistently been a concentration in the B2B pharma scene and since COVID-19 hit in 2020 they are much more key. They have been an indispensable asset to stay aware of the most recent trends and conversation points since shows and occasions were set aside for later. Online classes can be utilized in 2 different ways an essential method of producing leads and in particular, a method of connecting with existing and forthcoming customers. To benefit from an online class and create the greatest interest, recall that a news theme or conversation point that will tackle a client's concern will improve reaction than simply an item or administration offering push. 




7. CONTENT MARKETING: WHITE PAPERS/E-BOOKS 


Content marketing is utilized to give information and answers for explicit issues. By giving great research logical lead content, it constructs trust with the client assisting with changing possibilities over to leads. The normal strategies for content marketing in the B2B pharma space are White Papers and E-books. Normally gated, the two choices are a method of profound plunging into pharmaceutical industry trends, difficulties and key themes while building trust with the peruser and vitally driving leads. 




8. OCCASSIONS: VIRTUAL AND FACE-TO-FACE 


There is no rejecting that COVID-19 has upset the standard program of up close and personal B2B shows, occasions, and meetings. Occasions have consistently been an extraordinary method to meet imminent customers and lead business and marketing is a vital piece of this. It isn't clear yet regardless of whether vis-à-vis occasions can work in 2021 however the second 50% of 2021 is looking encouraging. Meanwhile, occasions companies have concocted better approaches to run occasions practically, and these ought not to be disregarded as a feature of your marketing strategy. 


The excellence of any occasion, be it eye to eye or virtual, is that practically all past marketing techniques can be applied from email marketing to advance the occasion and friends profiles to more content lead strategies, for example, feature talking, video content and gated freedoms to add to a lead age program. Occasions are an amazing asset to feature. 




PROMOTING B2B PHARMA BRANDS… 


There is nobody size fits all arrangement inside B2B. The marketing strategy should be custom fitted to singular necessities and goals of the mission and as this post shows, there are different ways inside each all-encompassing target to advance a Pharma brand effectively.

 Regardless of whether it's simply to drive familiarity with an item or administration to create drew in leads that can be transformed into undeniable customers, there are different apparatuses open to Pharmaceutical brands to accomplish any evenhanded. 


If you need assistance with choosing what might be the best strategies for your pharma brand or association, if it's not too much trouble, reach out. Ikonerx would be eager to assist.

📷Image Credit: Artem Podrez/Pexels

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