Creating Experience Creating Experience

Make every interaction count, even the small ones. They are all relevant.

Make every interaction count, even the small ones. They are all relevant.
We Exist To Create Meaningful Connections Between Brands, People, And Culture.

All of your consumers are partners in your brand's mission.

All of your consumers are partners in your brand's mission.
We Exist To Create Meaningful Connections Between Brands, People, And Culture.

A consistent and predictable experience creates consumers confidence, which can lead to loyalty.

A consistent and predictable experience creates consumers confidence, which can lead to loyalty.
We Exist To Create Meaningful Connections Between Brands, People, And Culture.

The best way to control your consumer experience is to intentionally create it.

The best way to control your consumer experience is to intentionally create it.
We Exist To Create Meaningful Connections Between Brands, People, And Culture.

Consumer experience is the new marketing battlefront.

Consumer experience is the new marketing battlefront.
We Exist To Create Meaningful Connections Between Brands, People, And Culture.

What's New This Week

Proven Tips on How Event Organisers Can Create a Better Carnival Experience

Contributor

 


Carnivals are picking back over and there is, formerly again, a compelling thirst in the air for the jubilee experience. numerous organisers have formerly put tickets on trade for their spring and summer events. 

 

 In decades gone by, a jubilee was a success if there were a couple of decent music acts, the plenitude of alcohol and a late-night silent disco. But effects have changed. With the birth of the age of social media, consumers have come much more existential

People anticipate further from their carnivals. They want commodities different from the norm. the commodity that makes the jubilee an experience, not just a weekend down. 

 

 Bigger carnivals are floundering as guests reach achromatism points. But lower and independent carnivals are growing in fashionability. This is because lower carnivals are prioritising consumers, chancing their crucial differentiator, and making sure guests hear about it. 

To make the utmost of your consumer base and grow your followership, see these 9 tips that all jubilee organisers should know. It’s easy to ameliorate the client jubilee experience if you know how 

 

 1. Food for the health conscious 

 For too long, jubilee food has meant burger vans, ice cream exchanges the odd waffle cart. 


 still, consider offering food options that are high in slow-release carbs and fibre, If you want to produce a mood that’s happy and vibrant throughout the jubilee. You may also want to consider free water stations to encourage guests to stay doused and refill water bottles rather than turning to single-use plastic bottles. 

 

 Vegan, Submissive, Pescatarian; make sure everyone at your jubilee is skillfully provisioned for if they choose to eat. Keep on top of your mislike information and insure there's a range of sections available. 


 2. Use social media to produce a jubilee community 

 The ultimate digital tool, social media has the power to make and break your jubilee – so be its friend. Post about your event regularly, give updates and take filmland. A super innovative tip is to have a screen showing all the tweets or posts on the ‘ gram about your event live streamed to the crowd. produce a hashtag to help bolster that interactive digital experience


3. produce family-friendly viewing areas 

 Performance areas can beget a problem for families, where children can’t see over people and there’s an advanced chance of them getting lost or injured. 

 

 A family viewing area could involve commodities as simple as temporary raised seating to the reverse or side of the main followership. 


 4. Offer your followership different stripes and types of entertainment 

 Music carnivals are now displaying poetry, cinema, forums and spoken word in an attempt to give jubilee-goers a more rounded experience. Glastonbury has a theatre and circus area, whilst Reading and Leeds Carnivals have battle rap competitions. 

 Try to connect with your followership through different mediums. Have a hall section or a many dégagé games on offer, there's a plenitude of entertainment to choose from. 

 

 5. Make some camping zones noise-free areas 

 One of the downsides of carnivals is the lack of sleep. Try to limit late-night volume by furnishing crusade zones with a relative distance down from the event. Cutting the noise at night in some areas could make for a better daily experience. 


 6. Take alleviation from hospices and offer a ‘ porter ’ service 

 Anyone who has ever bivouacked at a jubilee, especially a major one like Reading, Glastonbury or Download, will know that one of the worst corridors of the weekend is having to carry your luggage from the auto demesne to your chosen pitch. 

Tent, pack, alcohol, folding chairpersons, sleeping bag, pillow it’s tiring just allowing about it. It’s especially bad when the rain has been falling and you’re having to wade through slush. 

 

 Take this stress down by furnishing staff members to carry luggage for people. You could indeed give them trolleys or sledges so they’re not having to bear the cargo themselves. 


7. produce convenience with an on-point shop 

 There are generally booths dealing with clothes and wares, but what about the rudiments? 

 

 give access to medicinals, pillows and pringles; milk and matches; fruit and folding chairpersons. 


 Having a temporary shop improves the client experience and adds a redundant profit channel for the organiser. 


8. Speak to unspoken guests 

 produce a platform which reaches out to new guests. The stylish way to do this is through social media. Use Twitter and Facebook pages to suggest aspects of your jubilee and let your followers bounce on their favourite. It’s also a great way of creating a buzz and dealing with further tickets. 

 

 There's a huge thirst for carnivals and out-of-door events at the moment – sate it. 


 9. Offer the option to reserve camping pitches 

 Allowing guests to-book their pitch gives them the peace of mind that they can arrive at an accessible time, and they’re not rushing or fighting for the stylish spot. This can be a paid option you offer, thus also adding another profit sluice. Putting on a jubilee is about giving guests the best possible experience. 


Helpful Ways on How Festival Organisers Can boost the experience for their attendees

Contributor


Helpful Ways on How Festival Organisers Can improve the experience for their attendees


Yet again festivals are getting back and there is, a convincing thirst in the air for the festival experience. Numerous organizers have previously placed tickets discounted for their spring and summer events.


In many years gone by, a festival was a triumph if there were several good musics acts, a lot of alcohol, and a late-night quiet disco. In any case, things have changed. With the introduction of the period of social media, consumers have become considerably more experiential.


Individuals hoping for something else from their festivals. They need something unique about the standard. Something that makes the festival an experience, in addition to an end of the week away.


Greater festivals are battling as customers arrive at immersion focuses. In any case, more modest and autonomous festivals are filling in fame. This is because more modest festivals are focusing on consumers, tracking down their key differentiator, and ensuring customers catch wind of it.


To capitalize on your consumer base and develop your audience, see these 9 hints that all festival organizers ought to be aware of. It's not difficult to further develop the customer festival experience on the off chance that you know how:


1. Food for the well-being cognizant

For a long time, festival food has implied burger vans, frozen yoghurt trucks… the odd crepe cart.


If you have any desire to make a mindset that is blissful and dynamic all through the festival, consider offering food choices that are high in sluggish delivery carbs and fibre. You may likewise need to consider free water stations to urge visitors to remain hydrated and top off water bottles as opposed to going to single-utilize plastic containers.


Veggie lover, Vegetarian, Pescatarian; ensures everybody at your festival is proficiently provided food for if they decide to eat. Keep on top of your sensitive data and guarantee there is a scope of proportions accessible.


2. Utilize social media to make a festival community

A definitive digital tool, social media can make and break your festival - so be its companion. Post about your event routinely, give updates, and take pictures. A very imaginative tip is to have a screen showing every one of the tweets or posts on the 'gram about your event live streamed to the crowd. Make a hashtag to assist with reinforcing that interactive digital experience.


3. Make family amicable viewing areas

Performance areas can cause an issue for families, where youngsters can't see over individuals and there's a higher opportunity of them getting lost or harmed.


A family viewing area could include something as straightforward as impermanent raised seating to the back or side of the principal audience.


4. Offer your audience various classes and sorts of entertainment

Music festivals are currently showing poetry, cinema, seminars, and spoken word trying to give festival participants a more adjusted experience. Glastonbury has a theatre and carnival area, while Reading and Leeds Festivals have battle rap contests.


Attempt to connect your audience through various mediums. Have an arcade segment or a couple of lively games on offer, there is a lot of entertainment to browse.


5. Make some setting up camp zones commotion-free areas

One of the disadvantages of festivals is the absence of rest. Attempt to restrict late-night volume by giving effort zones a relative separation away from the event. Cutting the clamour around evening time in certain areas could make for a superior daytime experience.


6. Take motivation from hotels and deal with a 'doorman' service

Any individual who has at any point set up camp at a festival, particularly a significant one like Reading, Glastonbury, or Download, will realize that one of the most terrible part festival attendees closes is conveying your gear from the vehicle park to your picked pitch.


7. Make comfort with an on-location shop

There is generally slows down in selling garments and merchandise, yet what might be said about the basics?


Give admittance to pharmaceuticals, pillows, and pringles; milk and matches; foods grown from the ground seats.


Having a brief shop further develops the customer experience and adds an income channel for the coordinator.


8. Address expected customers

Make a platform that contacts new customers. The most effective way to do this is through social media. Use Twitter and Facebook surveys to propose parts of your festival and let your devotees vote on their #1 It's likewise an incredible approach to making a buzz and selling more tickets.


There is an immense hunger for festivals and outside events right now - satisfy it.


9. Offer the choice to hold setting up camp pitches

Permitting customers to pre-book their pitch provides them with the true serenity that they can show up at a helpful time, and they're not surging or battling for the best spot. This can be a paid choice you offer, consequently likewise adding another income stream. Putting on a festival is tied in with giving customers the most ideal experience.



Tent, backpack, alcohol, collapsing seats, hiking bed, pad… it's tiring simply mulling over everything. It's particularly terrible when the downpour has been falling and you're swimming through mud.


Remove this pressure by giving staff individuals to convey baggage for individuals. You might furnish them with streetcars or sledges so they're not bearing the actual heap.


How have you created a great festival experience for your customers?

Share your thoughts and ideas with us on social media.

Top 3 Industries That Can Benefit From Product Sampling at Summer Events

Contributor





Following two years of scratch-offs, re-booking, and dauntlessly exploring the four corners of our nurseries, most would agree that the greater part of us are glad to top our schedules off once more. Furthermore, that implies the summer events plan is ready to get done.


Never before have customers been so started up to go to events, festivals, sporting events and music concerts.



For a portion of Nigeria's greatest events, it's exceedingly difficult to get tickets since they are that popular. In addition, it's reasonable this trend will go on into the following year, as attendees are compensating for some recent setbacks.

This isn't simply uplifting news for those running the events, however incredible news for brands who need to capitalize on that traffic, grandstand their products and open their image to the right communities.

Here, we'll discuss three industries we feel can truly maximize this open door throughout the summer months, and even past, involving these events as a setting for brand promotion, awareness and openness.



Passing out freebies? Seems like misfortune to me!

Assuming you're believing that sounds like a cash burner as opposed to a worker, we should rapidly eradicate that idea from your psyche! Product sampling empowers a brand to offer a positive experience with a potential chance to 'attempt before you buy, allowing the consumer an opportunity to pursue a sure buying choice.

Once in a while, business pioneers can avoid product sampling since they have one or two doubts about the ROI. Yet, on the off chance that you really have confidence in your product/administration, you'll need to get individuals energized and share everything your product or administration brings to the table as a motivating force to buy. Matched with discount codes and restrictive offers, the ROI generated from a product sampling event can be immense.

Indeed, you should front an extent of stock, and pay for brand ambassadors and an experiential agency to deal with the logistics and planning. However, when executed appropriately, they can be very worthwhile roads for ROI.



Which industries can profit from sampling at summer events and why?

The demographic pool accessible at summer events is unequalled. Contingent upon the kind of event, we can hope to come into contact with the relaxed and agreeable recent college grads and generation Z, and even families with young kids. These will quite often be crowds with extra energy and discretionary cash flow to spend on extravagances and attempt new things. Amiable, summer events are a magnificent spot to get in among those demographics.

Contingent upon the crowd obviously, you'll maybe have to become more unambiguous about your decision of event. In any case, the chances to acquire openness are perpetual.



Technology


We as a whole know the worth of social proof. Word of mouth, reviews and friend suggestions are at the essence of any tech marketing strategy. Individuals don't really accept everything you say to them about your product until they see a genuine client handing off their delight, convenience, or results from your product.

The technology immediately reverberates with younger generations who may be available at summer events, whether that is new software, an application or a product. Be that as it may, for more established generations and those with more obstruction, a sampling event would assist with telling them the best way to capitalize on devices they probably won't have the option to explore without face-to-face guidance.

Direct exhibitions and experiences of the product direct go above and beyond reviews and social proof. It helps drive consumers to pursue a choice. This is particularly significant for events where you can catch the entire family. Guardians, kids and family members all play a significant part to play inside the buyer's choice, and if there's any opposition inside a family, this is your chance to lessen uncertainty and construct trust in your product.

With new innovations, ageing demographics on board can be trickier. So as opposed to encroaching upon their every day, interacting with them face to face and conveying a positive experience with loved ones can wake them up to a product they probably won't have considered attempting before.



Food and refreshment


Food and refreshment are consistently wanted at summer events - it's practically expected, so product sampling is a non-meddling method for interfacing with consumers and market products.

It's implied that event attendees during the warm summer months will be eager and parched. On the off chance that you have a food or refreshment brand, this present time is a prime opportunity to capitalize on this traffic.

By influencing consumer choices, product sampling can acquaint them with new brands they might not have thought about in the shops or on the web.

We realize that individuals often have their #1 food and drink brands and it's not until they're given a chance to 'attempt before they buy' that they should seriously mull over another other option. At summer events, this is the ideal chance to draw in your interest group and provide them with a sample of your product and brand. Summer events are fitting for products, for example, chilly beverages, snacks and other fit-for-reason food which will be a welcome expansion to their day, with no requirement for meddlesome promotion or advertising. Welcome new individuals to attempt before they buy and catch different new crowds.

Wellness and prosperity


On the off chance that we rethink the traffic going through summer events and those prevailing demographics, we can hope to see a ton of recent college grads and Gen Z. As indicated by FittInsider, Gen Z is a definitive wellbeing consumer, with 91% revealing a physical or mental issue because of stress. Twenty to thirty-year-olds then again put a firm accentuation on wellness, with 76% revealing that they practice no less than one time per week. Set forth plainly, twenty to thirty-year-olds and Gen Z are great for business on the off chance that you're in the wellness and prosperity market. All in all, what does this have to do with product sampling?



Summer events are supplemented pleasantly by the presence of health brands. Wellness and prosperity brands can draw in with them in a positive light and present examples that might check and adjust any undesirable treats, like indulgent foods or liquor!

Whether it's nutrients, sanitisers, entire foods or wellness frill, you're certain to draw in evident possibilities on the off chance that they focus on a visit to your display.

Product sampling events are the ideal chance to notice and collaborate with your consumers, and figure out the thing they're searching for, what they expect, and what they need from a brand like yours. This knowledge can assist you to drive your business by demonstrating expanded deals and better consumer connections.

Product sampling allows you the opportunity to connect up close and personal with your crowds, yet the kind of event can have an effect by the way they get that informing. Summer is an incredible opportunity to communicate good messages and offer examples and preliminaries since individuals are siphoned up to feel perfect and attempt new things.



Still, need more convincing? or get in touch with a member of our team.