Following two years of scratch-offs, re-booking, and dauntlessly exploring the four corners of our nurseries, most would agree that the greater part of us are glad to top our schedules off once more. Furthermore, that implies the summer events plan is ready to get done.

Never before have customers been so started up to go to events, festivals, sporting events and music concerts.

For a portion of Nigeria's greatest events, it's exceedingly difficult to get tickets since they are that popular. In addition, it's reasonable this trend will go on into the following year, as attendees are compensating for some recent setbacks.

This isn't simply uplifting news for those running the events, however incredible news for brands who need to capitalize on that traffic, grandstand their products and open their image to the right communities.

Here, we'll discuss three industries we feel can truly maximize this open door throughout the summer months, and even past, involving these events as a setting for brand promotion, awareness and openness.

Passing out freebies? Seems like misfortune to me!

Assuming you're believing that sounds like a cash burner as opposed to a worker, we should rapidly eradicate that idea from your psyche! Product sampling empowers a brand to offer a positive experience with a potential chance to 'attempt before you buy, allowing the consumer an opportunity to pursue a sure buying choice.

Once in a while, business pioneers can avoid product sampling since they have one or two doubts about the ROI. Yet, on the off chance that you really have confidence in your product/administration, you'll need to get individuals energized and share everything your product or administration brings to the table as a motivating force to buy. Matched with discount codes and restrictive offers, the ROI generated from a product sampling event can be immense.

Indeed, you should front an extent of stock, and pay for brand ambassadors and an experiential agency to deal with the logistics and planning. However, when executed appropriately, they can be very worthwhile roads for ROI.

Which industries can profit from sampling at summer events and why?

The demographic pool accessible at summer events is unequalled. Contingent upon the kind of event, we can hope to come into contact with the relaxed and agreeable recent college grads and generation Z, and even families with young kids. These will quite often be crowds with extra energy and discretionary cash flow to spend on extravagances and attempt new things. Amiable, summer events are a magnificent spot to get in among those demographics.

Contingent upon the crowd obviously, you'll maybe have to become more unambiguous about your decision of event. In any case, the chances to acquire openness are perpetual.


We as a whole know the worth of social proof. Word of mouth, reviews and friend suggestions are at the essence of any tech marketing strategy. Individuals don't really accept everything you say to them about your product until they see a genuine client handing off their delight, convenience, or results from your product.

The technology immediately reverberates with younger generations who may be available at summer events, whether that is new software, an application or a product. Be that as it may, for more established generations and those with more obstruction, a sampling event would assist with telling them the best way to capitalize on devices they probably won't have the option to explore without face-to-face guidance.

Direct exhibitions and experiences of the product direct go above and beyond reviews and social proof. It helps drive consumers to pursue a choice. This is particularly significant for events where you can catch the entire family. Guardians, kids and family members all play a significant part to play inside the buyer's choice, and if there's any opposition inside a family, this is your chance to lessen uncertainty and construct trust in your product.

With new innovations, ageing demographics on board can be trickier. So as opposed to encroaching upon their every day, interacting with them face to face and conveying a positive experience with loved ones can wake them up to a product they probably won't have considered attempting before.

Food and refreshment

Food and refreshment are consistently wanted at summer events - it's practically expected, so product sampling is a non-meddling method for interfacing with consumers and market products.

It's implied that event attendees during the warm summer months will be eager and parched. On the off chance that you have a food or refreshment brand, this present time is a prime opportunity to capitalize on this traffic.

By influencing consumer choices, product sampling can acquaint them with new brands they might not have thought about in the shops or on the web.

We realize that individuals often have their #1 food and drink brands and it's not until they're given a chance to 'attempt before they buy' that they should seriously mull over another other option. At summer events, this is the ideal chance to draw in your interest group and provide them with a sample of your product and brand. Summer events are fitting for products, for example, chilly beverages, snacks and other fit-for-reason food which will be a welcome expansion to their day, with no requirement for meddlesome promotion or advertising. Welcome new individuals to attempt before they buy and catch different new crowds.

Wellness and prosperity

On the off chance that we rethink the traffic going through summer events and those prevailing demographics, we can hope to see a ton of recent college grads and Gen Z. As indicated by FittInsider, Gen Z is a definitive wellbeing consumer, with 91% revealing a physical or mental issue because of stress. Twenty to thirty-year-olds then again put a firm accentuation on wellness, with 76% revealing that they practice no less than one time per week. Set forth plainly, twenty to thirty-year-olds and Gen Z are great for business on the off chance that you're in the wellness and prosperity market. All in all, what does this have to do with product sampling?

Summer events are supplemented pleasantly by the presence of health brands. Wellness and prosperity brands can draw in with them in a positive light and present examples that might check and adjust any undesirable treats, like indulgent foods or liquor!

Whether it's nutrients, sanitisers, entire foods or wellness frill, you're certain to draw in evident possibilities on the off chance that they focus on a visit to your display.

Product sampling events are the ideal chance to notice and collaborate with your consumers, and figure out the thing they're searching for, what they expect, and what they need from a brand like yours. This knowledge can assist you to drive your business by demonstrating expanded deals and better consumer connections.

Product sampling allows you the opportunity to connect up close and personal with your crowds, yet the kind of event can have an effect by the way they get that informing. Summer is an incredible opportunity to communicate good messages and offer examples and preliminaries since individuals are siphoned up to feel perfect and attempt new things.

Still, need more convincing? or get in touch with a member of our team.