Viral content is the sometimes-elusive white whale that everyone wants, but that can be very hard to get.But that doesn’t mean we aren’t trying.
Large companies have entire teams dedicated to creating a viral buzz.

This means that it’s probably unlikely that your small business can fully compete. Which is why promoting content is often thrown on the backburner. You’re busy doing ten other things to grow your business.

But you need that consistent, viral traffic that will drive insane growth for your business. If you stick to the same old channels, you risk locking yourself into the same growth pattern that you have now. But, thankfully, there are ways around that.
Influencers are one of the best ways to drive the sales of a product or service.

 Who Are  Digital Influencers?

Digital Influencers are people with large and engaged online followings on their blogs and social media platforms, and who have built up authority and influence with their target audiences. Each influencer has built his or her audience in a specific niche by publishing content that attracts and holds the attention of their followers.
Whether they’re a blogger, product reviewer, industry expert or a trusted source of information, influencers are power users of digital communications—and they can help other brands attract attention, acquire prospects and inspire buying decisions. What’s more, unlike celebrity endorsements of the past, influencers are more humanized, approachable and accessible to their followers.
If you’re trying to find an influencer in your industry, you’ll want people that fit in categories like these:
  • Industry leaders who have large, engaged followings
  • Influential, industry-focused authors
  • Popular industry spokespeople
  • Respected product reviewers

Does Influencer Marketing Work for B2B?

It’s obvious that influencers can impact the B2C world. But what about B2B? Consider these findings:

The conclusion: B2B influencer marketing works for many of the same reasons B2C influencer marketing works. Here are a few example for further proof:
SAP, a software solutions provider, is the perfect example of a company that used B2B influencer marketing successfully, in this case, to promote its own Sapphire Conference. In video interviews, influencers shared valuable insights and information on relevant topics. The content was shared on the SAP blog.

 Reasons why you need social media Influencers in Your Next Campaign:
Influencers are already interacting with your target audience: Every influencer is a specialist in his or her niche. When your target audience matches their target audience, they’ve done half the work for you, because they made the connection and made an effort to retain constant interaction. As a result, influencers give you access to an already vetted group of potential prospects, leads and customers.
Your competitors are already using influencers: As the research shows, an ever-growing number of businesses are using—and reaping the benefits of—working with influencers. Shouldn’t you get in the game, too?
Influencers know their audience better than anyone else; Understanding their audiences at a deep level is at the heart of influencers’ success—and that means they know your audience, perhaps even better than you do. This understanding means they know what to post, when to post and how often to stay in touch to maintain their influential positions.
Influencers build brand awareness: Exposure is the key to building brand awareness. But it’s an ongoing challenge in today’s saturated marketplace. Influencers put you front and center into the arena in which you need to stand out and be known.
Influencer content is viewed as authentic by consumers: Influencers’ content is highly personalized even when they’re promoting brands. As a result, recommendations and sponsored posts don’t appear too “salesy.”
Influencer marketing can have a direct impact on your SEO ranking: When trusted influencers mention you on their blogs, you generate high-quality backlinks to your website. Since Google loves high-quality links from industry authorities, influencers have the potential to boost your credibility and improve your Google search ranking.
Influencers can become long-term brand advocates: Working with influencers on one-off campaigns is great for raising brand awareness and generating interest, but it’s when they become long-term brand advocates that you truly start to see the value in their work. It’s worth it to look for influencer relationships you can sustain.
Influencers are already trusted by your target audience: Today only 4 percent of consumers trust in marketing and advertising. On the other hand, as much as 90 percent of consumers value recommendations from people they know. Consumer trust is challenging for even the most popular companies to create and sustain. To maintain their position as influencers, requires them to have already jumped these hurdles—and to do everything in their power to maintain their coveted positions as trusted resources.
Influencers drive traffic to your blog and social platforms: Attracting new leads to your platforms is a never-ending challenge. And it’s exactly one of the key benefits of a successful influencer-supported marketing campaign. Influencers’ followers will check out any recommendations they make and connect with those brands, too.  
Influencers are content creation machines: Influencers got to their positions by regularly publishing engaging content that people want to read and interact with. In a world dictated by how much high-quality content you can generate about your brand, influencers are a great asset for marketers, because they do some of the heavy lifting.  
Influencers are expert digital communicators: They’ve built their empire by living and breathing through digital communications. As a result, they have a rare knack communicating a brand’s vision and message online in ways that will resonate with their followers, such as short videos, photos and short stories.
Influencers think outside the box:Novelty is one of the key characteristics of attracting the attention in today’s oversaturated marketplace. Influencers understand this and work every day to communicate in unique and creative ways with their audiences. When you engage with influencers, you’ll be poised to breakthrough the doldrums with some clever messaging.
Influencers distribute content: As every marketer knows, creating great content is just one step in achieving results. Another critical step is distributing the content. Influencers naturally excel in this area, too. In fact, they have a raving fan base just waiting for their next blog or social media post.
Influencers are not only engaging, they are also engaged: Their whole job relies on how engaged their followers are. As a result, influencers themselves are engaged with their audiences. This means they interact with them, answer their comments and respond to their queries. This is key, because high levels of engagement is ultimately more powerful for hitting reach and impression goals than merely publishing more content.
Which ever  business industry you operate in, leveraging our industry influencers can help you meet your marketing goals in a more robust, impactful and authentic way. We can impact your marketing campaigns in multiple ways from branding to lead generation to SEO.