The Financial Services industry is going to encounter a 'generational shift' as Meristem, one of the country's driving financial services suppliers launches another corporate campaign named 'Generations'. 

As a component of its endeavours to urge investors to partner to cooperate with experienced and confided in accomplices who understand the investment territory and can assist you with developing and deal with your wealth for any kind of family down the line, Meristem through its new TVC sells the message of growth, wealth transfer, and wealth preservation. 

Similarly, as with its last two TVCs campaigns, this new TVC showcases Art Doyen, Mama Nike Okundaye Davies however with a reward this time-Mama's own special little girl, Allyson-Aina Davies. 

Still secured on the brand's dynamic campaign guarantee of “Let’s take you farther” the brand desires to enough pass the message of 'your wealth ought not to end with just you alone, let it rise above generations after you. 






The decision of Nike Okundaye-Davies and Allyson-Aina Davies looks to harden the significance of developing your wealth, yet that of wealth transfer and wealth preservation. The significance of settling on the correct investment decisions today will outlast you with the end goal that generations after you will appreciate and profit from it. 

Deserving of notice is the way that Aina, who is the Managing Director of Nike Arts Gallery, is following strikingly in Mama's strides with her affection for Arts and Adire which drove her to compose a book on that equivalent topic 'Storytelling through admiring. 


As the global climate keeps on battling from the impacts of the COVID-19 pandemic, it has gotten basic for financial backers to allot their assets shrewdly and protect their investments for the present and for generations to organizations who have the information and investment space mastery to fabricate enduring wealth. 


While remarking on the campaign in a private media visit, Oluwole Abegunde, Group Managing Director, Meristem Securities Limited has this to say: 

“We have also operated a client-oriented business which has helped us to create tailor-made financial solutions for our clients, some of which include Trusteeship Services, Retirement Planning, Mutual Funds, Foreign denominated products like Meristem Dollar Investment Portfolio, Real Estate Advantage Portfolio, Probate Management Service, etc. We will continue to be proactive with product innovation so that our clients can be assured that we are not just growing their wealth, for now, we are growing it for generations.”


Talking on the campaign, Adefemi Taiwo, Head, Brand Management, Meristem, featured that:

“It’s the dream of every parent to leave a good legacy for their children so it’s not just enough to invest, we need to invest smartly- with a partner who cares about the longevity of your investment and wealth. With this campaign, we hope to reaffirm our commitment to our existing clients and encourage prospective clients to come on board. We won’t only grow you’re your wealth, we will make sure it stands the test of time and grow it for generations”.


The new campaign would, presumably, further reinforce Meristem's strength in the business in which it works. 

Meristem, a capital market aggregate and broadened financial services supplier offering stockbroking, wealth management, asset management, trustee services, and financial advisory. 





In the course of recent years, Meristem has been predictable in esteem creation and development inside the capital market space. The Nigerian stock exchange granted Meristem as the best-computerized dealer of the year. 

In 2018, Meristem turned into the principal Nigerian asset management firm to accomplish consistency with the Global Investment Performance Standards (GIPS) by the CFA Institute. In 2017, Meristem handled the single biggest trade throughout the entire existence of the Nigerian Stock Exchange.