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Top 10 Simple tricks that will Make Your Hashtag Strategy More Better

Contributor

The hash symbol has become an important tool in social media platforms. It began with Twitter but later spread to other social media platforms such as Instagram, Facebook, and Pinterest. The hashtag is used to relay important messages to the audience of your choice and is an important tool to reach your clients. But, when using hashtags, the following tips should be put into consideration. You can use a wide array of Instagram and Twitter tools to get the most out of our hashtag strategy.

1. Hashtag Strategy Based On The Platform
You must understand the social media you are using. Depending on that platform, you can change or execute the desired results. Research done by the buddy media shows that tweets that include hashtags have double the engagement than those without. Yet, those that include more than one hashtags have shown a significant drop in engagement. Contrarily, on Instagram, posts with many hashtags usually have a higher interaction than those with few. But, the use of hashtags on Facebook has not shown any evidence of their effectiveness.

2. Use Only a Few Hashtags (or Many)
It becomes annoying when you read a post with too many hashtags, say eight or ten. Create a hashtag strategy that matches your channel and audience. In Twitter use on or two hashtags. Instagram is where you can go a bit wild, and a good number of hashtags is 8 to 10. Use of hashtags helps you to capture the attention of those who do not follow your brand yet.
amazing-monday
1-2 powerful and relevant hashtags are enough to reach your target population. It doesn’t burden your post and helps you to garner new followers. A good example is #amazingmonday 

3. Ask Questions With Specific Answers

To build a good hashtag, one must ask only those questions with fixed or specific answers. When you ask open-ended questions, the answers you get becomes ambiguous. You can expect all sorts of replies from those who see your post. Before using a hashtag, you must ask yourself how different audience will react to that post.
 For instance, teenagers are fond of posting funny comments that can be embarrassing and demeaning. Some comments may cause harm to some people and may make certain rumors go viral. Some may even bring a topic that is not even supposed to be discussed on a social media platform. While others may display defamatory information to certain key personnel’s.
For example, one can use the following hashtag to criticize a certain theme. #remember2007crisis? Don’t do that.


4. Understand The Type Of Hashtag Strategy You are Using
There are three types of marketing strategies for hashtags. These are:
  • Brand and campaign specific
  • Trending
  • Content hashtags.

To begin with, brand and campaign hashtags are specific tags that one makes for his own business. They are used to market your products or to promote a certain brand your business deals with.
When using these hashtags, you should make a brand hashtag that is unique and consistent with your business or organization. Use your tag as your representative and get people to use them to promote your product too. Once you have created them, you should check them to respond to those using them. A good example of a brand hashtag is #royalmabati which is used to market iron sheets on social on social media.Secondly, trending hashtags include topics that have become popular and what people are talking about in every corner. When you see a trend relating to your business, you should engage in it by using the tag. Using trending hashtags potentially gets your message seen by a massive audience. For instance, if you sell burgers you can take part in the #burgerstrending, likeAndrewTUCCI.
Lastly, content hashtags are hashtags you use in your posts and which simply relate to your post content. They include, among others: product, lifestyle, even and location hashtags. For example, if you are selling coffee, you can post your best coffee images using #streetcoffee. 

5. Find Out What Your Audience Is Talking About
If you find what people are talking about, you can easily know the hashtag appropriate to use to tackle a certain felt need. This is important for businesses who would like to take an opportunity to execute a certain business idea or to market their products. Bloggers can also listen to what people are talking about a certain issue and use it to address it using a hashtag. Brand could use the name with a hashtag to promote any content they publish. He could ask other bloggers to use his hashtag when he guest posts.
A good example is when you find that people are talking about vintage wear and you have or know somebody with a boutique selling such clothes. You can use #bestvintageinTown to direct the potential customers to your boutique. You can also post something funny for people to take part in the debate. 

6. Use Live Tweets
If you are wishing to connect a wider audience, or get more followers, live tweet the events your customers are interested in. Just use the event hashtag and your own one. When using this tactic, you need to make sure that your brand participates or adds something special to the conversation. Another way to make an excellent hashtag is to be ready to show your personality. One of the most successful hashtag campaigns is #ShareaCoke.
share-a-coke 
This made the tweeters tweet their own stories with the hashtag #shareAcoke and the people owned the brand.

7. Make Your Hashtag Simple,Authentic and Catchy

The phrase should be easy to remember. Also, it must be unambiguous, so you will see only those mentions that relate to your campaign. A short hashtag becomes easier to understand the content of what the post really want to communicate. Some hashtags are usually long such that it becomes difficult for one to combine the initials to understand what the post actually means.
For example, stand #messiandbarcelonaarehellofashit. This hashtag is difficult for one to understand what is being communicated since it is long. A shorter hashtag such as #messiAgain is easier to capture audience attention. It can go viral more than it can ever be anticipated.
8.Make It Easier For Your Audience to Join Hashtag Discussion

 To engage more people, you have to encourage them to join discussion. Furthermore, reduce the barriers to entry as much as you can. Make the topic of discussion as interesting as possible or use a reward to encourage people to take part. An interesting topic will always catch people’s attention and induce them always to participate. When people learn that it is a competition by the one who is actively involved in the conversation and there is a reward after that, your hashtag will capture a wide region. Furthermore, it can be used for other business activities such as brand promotion. For instance, #whoKnowsAvirginTeen urges people to join the conversation as the topic is interesting. It gets harder to find a teenager who is a virgin, and you can expect all sorts of humorous expressions.

9.Correct Timing

It will be of no use to use an outdated hashtag or rather one that addresses an event that has already happened. You must know the correct time to execute your hashtag depending on the current trends or something you expect to happen in the future.
priceless-suprises
You find that most successful hashtag campaigns are done a month before. It provides ample room to join and take part in the latter. MasterCard’s #pricelessSuprises is one of the successful campaigns that was launched in January 2014. #PricelessSuprises is still running today. It was launched during 2014 Grammy awards, and the occasion was graced by Justin Timberlake.

10. Inspire

When coming up with a hashtag, make it lofty and relatable. You should pick a hashtag that is relevant and inspiring on its own outside your brand. A targeted hashtag will make it communicate strongly what you desire to inform your target population.
lest-we-forget-2007
A good example of an inspiring hashtag is #lestweforget2007. It’s a powerful hashtag relating to what happened in the year 2007 in Kenya during the post-election violence. This hashtag inspires people to embrace unity and shun away tribalism to avoid such crises.
ADVERTISEMENT

Depending on what you wish to communicate, you can gain huge benefit from using hashtags in your campaign. A catchy, positive, actionable and inspiring hashtag can do great for any campaign. This analysis shows some of the hugely successful campaigns. It helps one to understand the dos and don’ts of a successful hashtag strategy. It is also important to note that none of the few winning hashtags included the names of the brands behind them and none were over-promotional.

Top 10 Simple tricks that will Make Your Hashtag Strategy Better this 2019

Contributor

The hash symbol has become an important tool in social media platforms. It began with Twitter but later spread to other social media platforms such as Instagram, Facebook, and Pinterest. The hashtag is used to relay important messages to the audience of your choice and is an important tool to reach your clients. But, when using hashtags, the following tips should be put into consideration. You can use a wide array of Instagram and Twitter tools to get the most out of our hashtag strategy.
1. Hashtag Strategy Based on the Platform
You must understand the social media you are using. Depending on that platform, you can change or execute the desired results. Research done by the buddy media shows that tweets that include hashtags have double the engagement than those without. Yet, those that include more than one hashtags have shown a significant drop in engagement. Contrarily, on Instagram, posts with many hashtags usually have a higher interaction than those with few. But, the use of hashtags on Facebook has not shown any evidence of their effectiveness.

2. Use Only a Few Hashtags (or Many)
It becomes annoying when you read a post with too many hashtags, say eight or ten. Create a hashtag strategy that matches your channel and audience. In Twitter use on or two hashtags. Instagram is where you can go a bit wild, and a good number of hashtags is 8 to 10. Use of hashtags helps you to capture the attention of those who do not follow your brand yet.
amazing-monday
1-2 powerful and relevant hashtags are enough to reach your target population. It doesn’t burden your post and helps you to garner new followers. A good example is #amazingmonday
3. Ask Questions with Specific Answers
To build a good hashtag, one must ask only those questions with fixed or specific answers. When you ask open-ended questions, the answers you get becomes ambiguous. You can expect all sorts of replies from those who see your post. Before using a hashtag, you must ask yourself how different audience will react to that post.
https://affiliates.jumia.com/banners/lqT1DgwyNqITQcLNKWdnRn1h9zX5a94EeaQvIBXH.jpeg For instance, teenagers are fond of posting funny comments that can be embarrassing and demeaning. Some comments may cause harm to some people and may make certain rumors go viral. Some may even bring a topic that is not even supposed to be discussed on a social media platform. While others may display defamatory information to certain key personnel’s.
For example, one can use the following hashtag to criticize a certain theme. #remember2007crisis? Don’t do that.
4. Understand the Type of Hashtag Strategy You are Using
There are three types of marketing strategies for hashtags. These are:
  • brand and campaign specific,
  • trending 
  • content hashtags.

To begin with, brand and campaign hashtags are specific tags that one makes for his own business. They are used to market your products or to promote a certain brand your business deals with.
When using these hashtags, you should make a brand hashtag that is unique and consistent with your business or organization. Use your tag as your representative and get people to use them to promote your product too. Once you have created them, you should check them to respond to those using them. A good example of a brand hashtag is #royalmabati which is used to market iron sheets on social on social media.Secondly, trending hashtags include topics that have become popular and what people are talking about in every corner. When you see a trend relating to your business, you should engage in it by using the tag. Using trending hashtags potentially gets your message seen by a massive audience. For instance, if you sell burgers you can take part in the #burgerstrending, likeAndrewTUCCI.
Lastly, content hashtags are hashtags you use in your posts and which simply relate to your post content. They include, among others: product, lifestyle, even and location hashtags. For example, if you are selling coffee, you can post your best coffee images using #streetcoffee.
5. Find Out What Your Audience is Talking About
If you find what people are talking about, you can easily know the hashtag appropriate to use to tackle a certain felt need. This is important for businesses who would like to take an opportunity to execute a certain business idea or to market their products. Bloggers can also listen to what people are talking about a certain issue and use it to address it using a hashtag. Brand could use the name with a hashtag to promote any content they publish. He could ask other bloggers to use his hashtag when he guest posts.
A good example is when you find that people are talking about vintage wear and you have or know somebody with a boutique selling such clothes. You can use #bestvintageinTown to direct the potential customers to your boutique. You can also post something funny for people to take part in the debate.
6. Use Live Tweets
If you are wishing to connect a wider audience, or get more followers, live tweet the events your customers are interested in. Just use the event hashtag and your own one. When using this tactic, you need to make sure that your brand participates or adds something special to the conversation. Another way to make an excellent hashtag is to be ready to show your personality. One of the most successful hashtag campaigns is #ShareaCoke.
share-a-cokeThis made the tweeters tweet their own stories with the hashtag #shareAcoke and the people owned the brand.
7. Make Your Hashtag Simple, Authentic and Catchy
The phrase should be easy to remember. Also, it must be unambiguous, so you will see only those mentions that relate to your campaign. A short hashtag becomes easier to understand the content of what the post really want to communicate. Some hashtags are usually long such that it becomes difficult for one to combine the initials to understand what the post actually means.
For example, stand #messiandbarcelonaarehellofashit. This hashtag is difficult for one to understand what is being communicated since it is long. A shorter hashtag such as #messiAgain is easier to capture audience attention. It can go viral more than it can ever be anticipated.
8. Make it Easier for Your Audience to Join Hashtag Discussion
To engage more people, you have to encourage them to join discussion. Furthermore, reduce the barriers to entry as much as you can. Make the topic of discussion as interesting as possible or use a reward to encourage people to take part. An interesting topic will always catch people’s attention and induce them always to participate. When people learn that it is a competition by the one who is actively involved in the conversation and there is a reward after that, your hashtag will capture a wide region. Furthermore, it can be used for other business activities such as brand promotion. For instance, #whoKnowsAvirginTeen urges people to join the conversation as the topic is interesting. It gets harder to find a teenager who is a virgin, and you can expect all sorts of humorous expressions.
9. Correct Timing
It will be of no use to use an outdated hashtag or rather one that addresses an event that has already happened. You must know the correct time to execute your hashtag depending on the current trends or something you expect to happen in the future.
priceless-suprises
You find that most successful hashtag campaigns are done a month before. It provides ample room to join and take part in the latter. MasterCard’s #pricelessSuprises is one of the successful campaigns that was launched in January 2014. #PricelessSuprises is still running today. It was launched during 2014 Grammy awards, and the occasion was graced by Justin Timberlake.
10. Inspire
When coming up with a hashtag, make it lofty and relatable. You should pick a hashtag that is relevant and inspiring on its own outside your brand. A targeted hashtag will make it communicate strongly what you desire to inform your target population.
lest-we-forget-2007
A good example of an inspiring hashtag is #lestweforget2007. It’s a powerful hashtag relating to what happened in the year 2007 in Kenya during the post-election violence. This hashtag inspires people to embrace unity and shun away tribalism to avoid such crises.
ADVERTISEMENT

Depending on what you wish to communicate, you can gain huge benefit from using hashtags in your campaign. A catchy, positive, actionable and inspiring hashtag can do great for any campaign. This analysis shows some of the hugely successful campaigns. It helps one to understand the dos and don’ts of a successful hashtag strategy. It is also important to note that none of the few winning hashtags included the names of the brands behind them and none were over-promotional.
DreamGrow
BIO: Elaina Meiser is an enthusiastic blogger from Sweden who is interested in writing about everything worth reading in the marketing sphere. She is eager to become an expert in this field. Also, Elaina strives to share her own perspective about activities for personal and professional development. You can follow her on twitter.

Paylater is now officially known as Carbon

Contributor




Paylater owed its underlying foundations to One Credit, a pioneer in the buyer loaning space, propelled more than 7 years back. Advances at that point were given through deals operators and credits were just accessible to salaried workers.. simply in the wake of accepting a few work reports and checks for advance reimbursements. As should be obvious, Paylater no look like him, mother! 

It propelled when loaning with no security was unimaginable. 

Paylater, which propelled in March 2016, changed money in Nigeria as the primary computerized loan specialist. In the wake of presenting moment credits, It at that point added new administrations to make executing less expensive and totally consistent. These incorporate bill installments, broadcast appointment buys, free credit reports, speculations, individual money the executives, and our energizing Wallet. 

All the more as of late, They propelled Bloom, an emotionally supportive network for female entrepreneurs. 

" We will likewise reveal new creative items including a virtual Visa card that will be confirmation that we have completely moved from simply advanced loaning to an overall computerized account stage." - Chijioke Dozie, CEO 



Any survey of the old brand would reason that the name "Paylater" was not, at this point a genuine impression of what their identity is and their guarantee to clients going ahead. 

"We are a great deal more and throughout the most recent couple of months, we have been taking a shot at another brand that is progressively intelligent of our yearnings. 

We needed a character that positions us for development, change, and proceeded with progress. A character that looks to the future yet can likewise catch even what isn't yet imagined. " - Chijioke Dozie, CEO 

This Company has never accepted that they are only a fund organization, executing with clients. Or maybe they have tried to drench themselves in our existence with the objective of attempting to include esteem even through non-money related methods. 

they are likewise endeavoring to decrease your weight by giving extra highlights, for example, wellbeing plans, mishap, and disaster protection. It will become more clear that their vision is of an organization that strolls next to each other with its clients, going wherever together, in a shared and dynamic relationship. 

Along these lines, all things considered.


Presenting CARBON 



Carbon is: 

Fundamental: 


"Carbon is fundamental for life as we probably are aware it and every single natural compound contain carbon" (Sciencing.com) 


Adaptable: 


Carbon is the most adaptable component on the planet. It structures graphite — perhaps the gentlest mineral, and jewels — one of the hardest. It is all over and structures the establishment of all realized life on earth. A larger number of materials contain Carbon than some other component. 


To us, Carbon speaks to our desire to go wherever with you. To frame a basic piece of your reality and to be flexible enough to change or develop to satisfy your requirements.

NECLive 2019 Holds In Lagos On April 24

Contributor


The yearly show presents members the chance to learn, grandstand, and system while picking up the truly necessary knowledge to work in a $8 billion industry. 

The Nigerian Entertainment Conference (NECLive) the commercial center for thoughts, items, and administrations in Africa's biggest innovative and media outlet is set to hold its seventh version on Wednesday, April 24, 2019, at the Landmark Events Center, Oniru, Victoria Island, Lagos. 

This year, the meeting will investigate the topic; Mobile, Data, Consumers, and the Future of Entertainment. Specifically, versatile tech and adaptation influence shoppers just as makers; and what everything implies for the fate of diversion. 

At #NECLive7, a portion of Nigeria's most significant media, diversion, and imaginative industry fans will meet up to give authentic information knowledge and offer their accepted procedures to serve all. 

Organizer and convener of the gathering, Ayeni Adekunle says: 

After some time, it has become evident that the Nigerian media outlet needs an occasion like NECLive. The stage presents participants and industry players the chance to network, and partners with the genuinely necessary understanding to work in this $8 billion industry. 

NECLive first held in April 2013, and it has held each year from that point onward, uniting everybody to share new thoughts, test new items and administrations, talk about issues and ideas, show new businesses; and for the most part set the plan for the business. Furthermore, we have been fortunate to highlight the absolute best cerebrums around, from A-rundown entertainers and artists to top officials from assorted ventures, just as government delegates and expert mentors. The rundown of speakers and specialists during the current year vows to be our best yet. 
NECLive Selfie
 
Past versions of #NECLive have enormously added to forming the heading of media outlets in Nigeria and over the landmass. A definitive objective of the current year's gathering is to additionally raise the communication of members with Germaine developments. 

Sorted out yearly since 2013, #NECLive unites experts from all areas of media outlets for an entire day of discussions, workshops, presentations, and masterclasses. It fills in as a stage for talking about difficulties, trading thoughts, and finding a fortified pathway for media outlets in Nigeria to flourish. 

In light of information from past versions, it is normal that at any rate 3,000 members will go to the occasion this year, with more than 10 million viewing on TV and on the web. 

#NECLive is booked to be facilitated by Ace Nigerian comic, Tee-A, for the seventh back to back time, as the meeting will have in participation every single significant player in Nigeria's media outlet. 
Panel
Speakers, specialists, mediators, and entertainers will be declared in the weeks paving the way to the meeting. NECLive keeps on being free enlistment for all participants, yet coordinators state members must pre-register on nec.ng
 

 


 

#SPONSOREDPOST: NECLive 2019 to Hold In Lagos On April 24

Contributor




Annual show presents participants the opportunity to learn, showcase, and network whilst gaining the much-needed insight to operate in $8 billion industry.
The Nigerian Entertainment Conference (NECLive) the marketplace for ideas, products and services in Africa’s largest creative and entertainment industry is set to hold its 7th edition on Wednesday, April 24, 2019 at the Landmark Events Centre, Oniru, Victoria Island, Lagos.
This year, the conference will be exploring the theme; Mobile, Data, Consumers, and the Future of Entertainment. In particular as mobile tech and monetisation affect consumers as well as creators; and what it all means for the future of entertainment.
At #NECLive7, some of Nigeria’s most important media, entertainment and creative industry enthusiasts will come together to provide genuine data insight and share their best practices for the benefit of all.
Founder and convener of the conference, Ayeni Adekunle says:
Over time, it has become clear that the Nigerian entertainment industry needs an event like NECLive. The platform presents attendees and industry players the opportunity to network, and stakeholders with the much-needed insight to operate in this $8 billion industry.
NECLive first held in April 2013, and it has held every year ever since, bringing everyone together to share new ideas, test new products and services, discuss issues and concepts, teach start ups; and generally set the agenda for the industry. And we have been lucky to feature some of the best brains around, from A-list actors and musicians, to top executives from diverse industries, as well as government representatives and professional trainers. The list of speakers and panelists for this year promises to be our best yet.
 NECLive Selfie
Previous editions of #NECLive have immensely contributed to shaping the direction of the entertainment industry in Nigeria and across the continent. The ultimate goal of this year’s conference is to further elevate the interaction of participants with germaine innovations.
Organised annually since 2013, #NECLive brings together practitioners from all sectors of the entertainment industry for a full day of conversations, workshops, exhibitions and master classes. It serves as a platform for discussing challenges, exchanging ideas and finding a strengthened pathway for the entertainment industry in Nigeria to thrive.
Based on data from past editions, it is expected that at least 3,000 participants will attend the event this year, with over 10 million watching on television and on the internet.
#NECLive is scheduled to be hosted by Ace Nigerian comedian, Tee-A, for the seventh consecutive time, as the conference will have in attendance all major players in Nigeria’s entertainment industry.
 Panel
Speakers, panellists, moderators and performers will be announced in the weeks leading up to the conference. NECLive continues to be free registration for all attendees, but organisers say participants must pre-register on nec.ng
https://www.ikonerx.com/p/blog-page.html
 

How to grow your Brand on Social Media

Contributor
Social media is used for a variety of different purposes, whether that's selling, marketing, or
 customer support; social media allows you to reach your target audience and build your
 brand with ease.

There are many different platforms available, and while they are all fairly competitive,
 each one has their own pros and cons, as well as diverse audience expectations. A quick
 example of this is that an Instagram account that doesn't post very good images and tries to
 act like a customer support platform will do terribly, whereas using the same strategy on
 Twitter could work out quite well.
 
 

1. Choose networks that support your brand image.

According to Convince and Convert, 22 percent of Americans use social media multiple times a day, making it one of the best mediums on which to build your brand. There are literally hundreds of social networks out there, but most of them aren’t worth investing your time and energy.
Instead, find the platforms that support your brand image, taking the following factors into consideration:
  • Facebook is by the far the best platform for promoting brand awareness, as nearly three quarters of Americans adults use the site. Facebook is a great platform for promoting virtually any brand, due to its very heterogeneous user base.
  • Instagram is a great option for brands that rely heavily on images, such as clothing companies and retailers. It’s also particularly effective for reaching young adults, Hispanics and African Americans.
  • While Google+ hasn’t taken off as well as many people predicted, it can be a great platform to reach men in the technology industry, as two-thirds of the network’s users are men, most of whom work in engineering or other technical professions.
  • Pinterest is an excellent social network to reach women, especially for brands selling jewelry or clothing.
  • Finally, if you operate a business-to-business company, LinkedIn is a stronger choice for promoting business-related content and connecting with other corporate influencers.

 

 

2. Provide valuable and shareable content.

It should go without saying, but you’ll create a much stronger brand reputation if you focus on creating useful content that viewers will want to share, rather than cranking out content to meet arbitrary publishing calendars or that covers subjects only you’d want to read.
Keep the following principles in mind as you craft content for social sharing:
  • Every single piece of content you share should support your brand image. Remember, humor can be difficult to pull off. If you can use memes effectively, they can be powerful brand-building tools. But if you aren’t 100 percent sure how your audience will respond to your image, resist the temptation to create memes or engage in clickbait strategies that have the potential to reflect poorly on your company.
  • Figure out which content is most likely to gain visibility on your social networks. Images may resonate better with your audience than blog posts, but you won’t know that if you don’t look at your data.
  • Don’t be afraid to use visual content. Articles with images receive 94 percent more views. Twitter content with images receives nearly twice as many views as text posts, even though there are seven times more text posts on Twitter.
One of the easiest ways to create content for deployment on social media profiles that’ll support your brand building efforts is to see what types of posts others have been successful with and put together your own, better versions.
Say, for example, that one of your competitors has received good social traction with a blog post titled “12 Strategies for Increasing Website Traffic.”
Instead of wasting your time building content around unproven topics, you could release a stronger content piece on this same subject. For instance, you could put together a post titled “102 Strategies for Increasing Website Traffic,” or you could go through your competitor’s list of techniques and put together your own guide that goes into more depth on how to put these principles into action.
To find the content pieces that are performing well in your industry, use tools such as BuzzSumo and sort based on past social engagement. To learn more about implementing this technique, check out the Backlinko blog’s guide on the subject.
Related: 


3. Leverage influencers.

Publishing killer content to your social profiles is important, but it’s only one part of the equation. If you have a relatively unknown brand, your voice is likely getting lost in the noise. While you can eventually build your own audience through the creation of great content, this strategy is going to take time.
A much faster approach is to leverage the audiences existing influencers in your industry have already built. There are a few different ways you can do this:
  • Mention their names or cite their websites in your content pieces. Influencers with Google Alerts or other notifications set up on their names will see your content after it’s published.
  • Tag any influencers you’ve referenced when sharing content to your social media profiles.
  • Email influencers after you’ve published your content to let them know they’ve been referenced in your work.
The goal of all these different actions is to get them to share your content piece with their followers via social networking. It can take time to build up the kinds of relationships that lead to influencer sharing, but if you’re consistent about producing quality content, your efforts will get noticed.


4. Use social campaigns to promote content.

Finally, keep in mind that, in an age of diminishing organic reach, paid campaigns -- especially those run through native advertising platforms -- may be one of your better options for building your brand on social networks.
A growing number of brands use strategies such as contests and other social media campaigns to successfully gain visibility and generate leads.
To take advantage of this effect, provide your audience with valuable incentives that encourage user participation and make sure that your campaigns offers value to all participants.
While social media is one of the most powerful ways to reach new leads, it’s easy to waste time or alienate people if you don’t use it appropriately. That’s what makes having a sound social media strategy in place so important.
If you make it a priority to consistently share great content and leverage the power of existing social media influencers, your brand building efforts are bound to pay off in the long-run.