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Showing posts with label Newsroom. Show all posts

Twitter now displays view counts for all video contents, including ads


Twitter Ads

"For videos that brands post organically and also run as ads, Twitter will show the combined organic and paid view counts"

Twitter has joined YouTube, Facebook, and Instagram in openly showing what number of perspectives every video on its foundation has gotten, the company reported on Monday. These view checks will show up on both natural recordings and video advertisements, however not pre-move promotions, as per a Twitter representative. 

General visibility checks are regularly used to analyze a video's exhibition on one stage versus another and as intermediaries to assess the stages' individual video crowds. For instance, Facebook started openly showing recordings' view includes in 2014, and as brands and distributers saw recordings accepting a huge number of perspectives, they expanded the number of recordings and video advertisements they ran on the informal community. Twitter likely would like to see a comparative pattern in the wake of the present news, accepting its view checks look at well. 

How Twitter checks Views

Since these view checks will probably be utilized to contrast Twitter and different stages, it merits bringing up how Twitter tallies a view versus those different stages. 

Perceptibility edge: 

Twitter tallies a view once the video has played for in any event two seconds while at any rate 50 percent is in see, as per the Media Rating Council's video visibility standard. By correlation, Facebook and Instagram check a view three seconds after a video has played, and YouTube regularly tallies it once 30 seconds or half of a video has played, whichever starts things out. 

Natural in addition to paid perspectives: 

On the off chance that a brand runs a video as both a natural tweet and a Promoted Video advertisement, Twitter will join the particular natural and paid perspectives into a general view check that will show up on both the natural tweet and video promotion, the representative said. Individuals won't have the option to see separate means of paid perspectives versus natural perspectives. Facebook, Instagram, and YouTube additionally consolidate natural and paid perspectives without outlining between the two. 

By freely showing recordings' view tallies, brands, distributors, and others may feel forced to pay Twitter to advance a video as an advertisement so as to support its viewership and consequently the impression of its prevalence. That could assist with encouraging reinforce Twitter's video publicizing business, which has been an uncommon brilliant spot for the company, whose income has declined all through 2017.

Twitter will now display view counts for all video contents, including ads


 Twitter Ads

"For videos that brands post organically and also run as ads, Twitter will show the combined organic and paid view counts"

Twitter has joined YouTube, Facebook and Instagram in publicly displaying how many views each video on its platform has received, the company announced on Monday. These view counts will appear on both organic videos and video ads, though not pre-roll ads, according to a Twitter spokesperson.
Public view counts are often used to compare a video’s performance on one platform versus another and as proxies to evaluate the platforms’ respective video audiences. For example, Facebook began publicly displaying videos’ view counts in 2014, and as brands and publishers saw videos receiving millions of views, they increased the number of videos and video ads they ran on the social network. Twitter likely hopes to see a similar trend in the wake of today’s news, assuming its view counts compare favorably.

  Twitter Icon

How Twitter counts views

Since these view counts will likely be used to compare Twitter with other platforms, it’s worth pointing out how Twitter counts a view versus those other platforms.
  • Viewability threshold: Twitter counts a view once the video has played for at least two seconds while at least 50 percent is in view, in accordance with the Media Rating Council’s video viewability standard. By comparison, Facebook and Instagram count a view three seconds after a video has played, and YouTube typically counts it once 30 seconds or half of a video has played, whichever comes first.
  • Organic plus paid views: If a brand runs a video as both an organic tweet and a Promoted Video ad, Twitter will combine the respective organic and paid views into an overall view count that will appear on both the organic tweet and video ad, the spokesperson said. People will not be able to see separate counts for paid views versus organic views. Facebook, Instagram and YouTube also combine organic and paid views without delineating between the two.
By publicly displaying videos’ view counts, brands, publishers and others may feel pressured to pay Twitter to promote a video as an ad in order to boost its viewership and thereby the perception of its popularity. That could help to further bolster Twitter’s video advertising business, which has been a rare bright spot for the company, whose revenue has declined throughout 2017.
 Marketing Land

Top 7 Things That Really Great Content Creators Do


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Anyone can report on a topic, but it takes a seasoned content creator to actually reach people with their writing.
In order to become a really great content creator, you must have a strong understanding of not only the subject matter itself, but also the internal and external factors that help it take shape.
Correct me if I am wrong, but I'd go as far as saying that content creation boils down to an art form. I mean, anyone can paint by number, but they'll always only be one Picasso.

Really great content creators are thoughtful in their approach to each individual piece, whether it be a simple tweet or a comprehensive ebook. They take time and focus on more than just the words as they appear at surface value.
If you're struggling to master the art of effective communication, we've detailed 7 habits of really great content creators that are worth taking note of.

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They Understand Their Audience

Great content creators don't base their work on data and analytics alone, but rather they seek consumer insight. They have conversations with their sales teams and customer service representatives to absorb as much information about their audience as possible. 
They nail down their audience's interests, questions, and challenges, and work toward creating content that serves as a solution to their problems. 
They serve their content up in a language that will resonate with them, and a format that appeals to the way in which they prefer to consume content. 

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They Talk About More Than Themselves

They focus less on how to sell their audience something, and more on how to educate them. 
They understand that their content should be less about them and more about you. They create content that aims to help their readers even if it does not amount to an immediate return. 
It's not enough for content creators to pitch how useful their product or service is, they've got to learn to build trust and prove their worth before they ask for anything in return.
Perhaps Jay Baer said it best: "If you sell something, you make a customer today; if you help someone, you make a customer for life."

They Out

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Really great content creators don't allow the blinking cursor on the white screen to mock them. I mean, everyone has a bad day every once and a while, but for the most part they approach content with a plan.
This makes it easy for them to create stay focused and not lose sight of the intended objective. It makes for more balanced content where each section is as substantial as the one preceding it.
By outlining their writing in advance, they eliminate the guesswork when it comes time to write, and they avoid filling the page with empty sentences.

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They Make Smarter Decisions

Great content creators track analytics on a regular basis to uncover the performance of particular content. By measuring the performance of blog articles and other premium content, they can then use the insight to inform future content creation endeavors. 
Analytics can be used to determine which sources are referring the most traffic. By unmasking the top traffic sources, they can better determine which areas they should be placing their best content, and areas which may need reevaluation. 

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They Repurpose

Creators of quality content recognize that not everyone consumes information the same way.
In order to provide their audience with options, they identify opportunities to squeeze more out of their existing content by reformatting and repurposing it.
They uncover articles that have not only performed well, but also share a cohesive theme. They bind blog articles like these together to create comprehensive kits, guides, and ebooks that have the ability to increase consumer interest. 
Conversely, they take lengthier premium content and break it down into individual blog posts that provide value in a more digestible arrangement. 
By repurposing their strongest content, they open up the door for
increased visibility, and a better overall reach.

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They Update

Great content creators know how to keep their writing fresh.
They recognize that they can gain a competitive edge by updating outdated information to enhance their user's experience. 
They're aware that they are creating content in a constantly changing environment, where their content will eventually turn stale, or at worst, expire all together. 
With the notion that search engines love fresh content in mind, great content creators consistently crawl their own site to spruce up any content that is starting to collect dust.

They Write Consistently

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Striking a balance between posting too often and not enough is a delicate thing. Great content creators find a way to post within that happy medium.
The understand that the more they post new content, the more potential they create for people to come across their website, but they don't aim to overwhelm their readers.
They have developed a plan for their posting frequency and they stick to it. This helps their readers set expectations, and helps them build a consistant, loyal audience.
They don't look at posting regulation as a practice that stiffles their creativity, but a way to ensure their audience is receiving a consistent supply of valuable resources.

Tai Lopez Reveals the Secrets He Used to Make Millions From Social Media

 Tai Lopez 

Think about how you use social media. Is it simply a method to connect with people? A distraction from boredom at work? Or is it a tool to reach thousands—even millions—of qualified customers?
“Business owners are bombarded by information about using social media, but have zero idea about how to start and build an audience,” says investor and member of The Oracles Tai Lopez.
Lopez makes eight figures in revenue per year thanks to his colossal social media following. He went from 600,000 to 6 million Facebook fans last year alone, and has over 2.4 million Instagram followers.
He’s trained more than 25,000 people on how to create a social media marketing agency.
Here are Lopez’s tips on how yo
u can build an engaged following and profit from it.
 Tai Lopez

Take a time inventory.


Before becoming a social media influencer, Lopez says the most important starting point is to identify your "authentic interests." “Write down everything you do every 15 minutes, especially when you’re not working, he says. “After a day or two, you'll discover what you’d enjoy doing—even if you weren't paid.”
As Lopez started to ramp up his social media presence in 2013, he took a time inventory. “I discovered that I like to read books while eating. I like to write, and contemplate life and philosophy. So, I decided to write about life by reviewing books I read while eating. The intersection of a few authentic interests was the foundation of what you see

Choose your highly targeted niche.

Venture capitalist Peter Thiel famously said, “Competition is for losers.” In the classic global bestseller, "Blue Ocean Strategy," the authors argue that cutthroat competition results in a bloody “red ocean” of rivals fighting over a shrinking profit pool. Instead, you can make the competition irrelevant by creating “blue oceans” of uncontested market space. Lopez believes that a highly targeted niche is key to creating your blue ocean on social media.
“Don’t be all things to all people.”
“Don’t be all things to all people. You can serve businesses around your authentic interests — or at least what you’re curious about,” Lopez says.
“If you like books, approach a book publisher to do their marketing,” he adds. “If you love food, work for restaurants. If you’ve had medical issues from a toothache, which a dentist resolved, you might be curious about preventing it and therefore be a good fit to do social media marketing for dentists.”

Define your expectations.

To make money, Lopez estimates you need at least 5,000 to 10,000 followers on Instagram; 1,000 on YouTube; 5,000 to 10,000 on Snapchat; 10,000 on Facebook; and 2,000 to 5,000 on Twitter. For a podcast and email, the magic number is 5,000 subscribers respectively. But the followers, he cautions, must be “highly targeted.” In other words, true fans.
“It doesn’t matter if you have a million followers if they’re all ghost followers,” Lopez says, citing the importance of audience quality, not quantity.
“If I had a choice between having 100,000 random followers or 10,000 highly targeted niche followers, I’d pick the latter. You can make $1 per day per niche follower—about 100 times the revenue possible per follower compared to a broad audience.”

Attract your highly targeted niche.

Lopez believes that 70 percent of your content must be in common with the audience you want to attract. Younger millennial audiences usually prefer modern, fast-paced, and flashy content on Snapchat or YouTube. But older audiences have different cultural and media preferences (mainly based on ease of use), favoring podcasts, Twitter, Facebook, and then Instagram.
Lopez recommends starting with Instagram because it straddles between attracting older and younger audiences. Or pick the platform that you’re already doing the best on.
“Build that one central core platform and focus on growing followers from there,” says Lopez, who originally focused on YouTube—remember "Here in my Garage?" Then “radiate out” by asking people to follow you on other platforms.
“I radiated out on Snapchat for the younger audience, and YouTube for the younger and older audiences. That's how I built my Twitter, Instagram, and Facebook followings.”

Keep your audience engaged.

Lopez has one simple formula for keeping your audience engaged and growing: live a fascinating, authentic, adventurous life and share it through vlogging (video blogging).
It doesn’t have to be fancy or time-consuming. “I’ve made more money with my iPhone than most people have made in their lives with high-tech equipment,” he says.
“Snapchat is the most authentic mirror to my life because I post so often ‘behind the scenes’ of my everyday life. If I notice too much repetition in my Snapchat story, I think ‘life is getting boring.’ Instead of trying to change my social media, I just do more in my life.”
“Travel more, read more, go to more events, think more, business network more, and your social media will naturally become twice as interesting and engaging.”

Expand your reach.

Lopez recommends “shoutout for shoutout” exchanges as the least expensive way to grow a decent Instagram following of 10,000 to 100,000. How it works: repost another user’s post and say “Repost” or “Follow my friend.”
“Start with acquaintances who have a couple thousand Instagram followers. Just say, ‘I love your post. I'm going to repost it on my Instagram and tag you.’ Don’t ask for anything in return. Many people are happy if you get them only 100 followers. Then you can come back a week later and say, ‘I have this post, would you mind posting it for me?’”


Once you have an audience, it’s time to monetize. The easiest way to start small is with Amazon Affiliates.
“If you know a lot about laptops, start posting ‘unboxing videos’—where you unbox a laptop—on your Instagram. If you don’t have the money to buy it, you could go to the store and film yourself reviewing it,” Lopez says. Or if you have a big enough audience, manufacturers will send it to you for free.
“Using Amazon Associates, you can get paid between 5 percent and 10 percent for everyone who clicks on your special tracking link and buys. That could be $100 commission on a $1,000 laptop. If a few people buy, suddenly you're making a couple hundred bucks from it.”

 Tai Lopez

Get paid to be an influencer.

As you grow, another way to make money is to attract brands that work with influencers. Even 10,000 engaged followers are highly valuable to companies selling to similar demographics.
“You can start charging brands to wear their clothing. They might not pay you a ton, but it grows. When I started out, people wouldn't pay me anything. But I just got paid $35,000 to do a 10-second video for one brand.”
Lopez tells of one friend who got free hotel rooms in exchange for a post about the hotel on his travel-themed blog. It was win-win. The hotel reached thousands of qualified people, and Lopez's friend got to travel for low or no cost while building his audience.