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Showing posts with label CONTENT MARKETING. Show all posts
Showing posts with label CONTENT MARKETING. Show all posts

How to Generate Higher ROI From Your Facebook Ads in a Month

Contributor



Facebook promotions are an unbelievable method to create energizing new leads for your business. There is about 2.5 billion month to month dynamic Facebook clients around the world, implying that you have the chance to contact a gigantic crowd in the event that you play your promoting cards right. 

The other advantage of the stage is the generally minimal effort of publicizing. Across businesses, the normal expense per click for Facebook promotions is $1.72. It's altogether workable for a private venture to get extraordinary outcomes spending just $100 every month on Facebook promotions. 

In any case, the key to benefiting from a little interest in Facebook promoting is making extremely viable crusades. What's more, to create drives utilizing Facebook promotions, you have to make a stride back and return to all that you ponder publicizing. 

How to Generate Higher ROI From Your Facebook Ads in a Month:


1.  Think Differently About Advertising: 

At the point when you consider print, TV, or radio promotions—progressively customary publicizing media—you likely picture an advertisement that is selling a particular item. Be that as it may, this deals centered on informing that is worked for a considerable length of time in different channels won't net outcomes on Facebook. 

Individuals hope to be offered to by a TV or radio business or in the immediate mailers they get. Be that as it may, they go to Facebook for a totally extraordinary explanation. Individuals are on Facebook to manufacture associations and networks, not to be advertised at. So your Facebook publicizing should be less about "purchase my stuff" and increasingly about making content that manufactures mindfulness and trust in your image. 

At the point when individuals see valuable content from your image on their feeds, they come to know, as, and trust your business. You build up yourself as a wellspring of information and become more like a confided in a companion than a pushy, unknown sales rep. 



2. Start With Valuable Content: 

So the spot to begin on Facebook isn't with an attempt to sell something, however with significant content. So as to recognize content themes that will resound with your crowd, start with catchphrase explore. 

Investigate your current content, and see which search terms are driving individuals to locate that content. Utilizing Google Search Console, you can get to a rundown of this present reality search terms individuals are utilizing to find each page on your site. 

Search for designs in the sorts of questions that are prompting your substance. Furthermore, search for plans in those inquiries. Understanding the purpose, or the why, behind an individual's hunt term can assist you with making a new substance that addresses the requirements and needs of your possibilities. 

Serious research can be useful in this interest also. Recognize holes in your rivals' substance contributions, or discover approaches to develop the fruitful content they've made. That is an incredible method to give your crowd what they need. 



3. Ensure the Right Audience See It: 

Do you realize that well-known adage about the tree falling in the backwoods with nobody around to hear it? A similar rule applies to your online content. In the event that no invested individuals are around to see your Facebook promotions, it won't move the needle and produce leads. 

Suppose you own a home rebuilding brands. Regardless of how extraordinary your content about getting ready for a rebuild is, on the off chance that it just gets seen by a lot of tenants who aren't in the market for your administrations, you should flush your publicizing dollars down the (recently introduced) latrine. 

When you've made significant content, you'll go to Facebook to impart it to the world. Start by sharing your substance naturally on the stage by posting on your Facebook page. For your publicizing purposes, you'll need to concentrate on those bits of content that get the best natural commitment. At the point when a significant bit of your current crowd likes and remarks on a specific bit of content, it's a sign. You realize you've hit after something that truly resounds with your optimal crowd. 

From that point, you can support the post with Facebook through its promoting stage. Utilizing their custom crowds apparatus permits you to show your content just to individuals who are probably going to think that it is significant. This means, if yours is a renovating business, you can coordinate your advertisement spend at individuals in specific neighborhoods, age gatherings, and even the individuals who Facebook know as of late bought a home. 

By boosting your posts, you grow your range past your current adherents. Furthermore, by boosting to a custom crowd who resembles your current best clients, you guarantee you're getting the best ROI on your publicizing venture. 



4. Catch Up With Your Best Expectations: 

When you've supported your content, it's an ideal opportunity to follow how it performs with the more extensive world. Facebook gives a point by point examination that permits you to perceive how individuals respond to and connect with the substance. They'll show a breakdown of natural versus paid reach. Also, you can see likes, remarks, and offers on the post. 

You'll additionally need to make and introduce a Facebook pixel on your site. This apparatus permits you to follow client conduct on your site. Adding the pixel empowers you to perceive how your promoting on Facebook is influencing possibilities' practices on your site. 

With these examinations close by, you'll need to catch up with those possibilities who are demonstrating the best guarantee—the individuals who are connecting with your content and investigating your site. When somebody communicates that intrigue, furnish them with the subsequent stage towards transformation. 

This ought to promote content that welcomes them to attempt. Show them a promotion for a free preliminary or assessment. By saving these advertisements for the individuals who have just communicated an enthusiasm for your image, you're boosting your publicizing ROI by and by. Spare your genuine publicizing offers for your genuine possibilities, and you'll be bound to get a higher transformation rate. 

Facebook publicizing doesn't need to cost a fortune to get results. In case you're savvy about the content you make and the crowd you target, you can create noteworthy comes back with a little financial venture.

Proven Tricks on how to use TikTok Advertising to Promote Your Business

Contributor



One of the most sultry applications on earth, TikTok, flipped the manner in which we consider web-based social networking. 

With a crowd of people of more than 800 million dynamic clients, TikTok advances to the foundations of internet-based life – viral substance. 

Showcasing groups the world over are benefiting from TikTok's prosperity to publicize their items. 

For what reason is TikTok so effective? 

TikTok (initially presented under the name Douyin) was propelled in China in 2016. From that point forward, the application totally squashed the worldwide web-based life party and has become the world's second most downloaded application. 

The way into TikTok's colossal achievement lies in the extraordinary business it offers. TikTok was the first application to offer 15-second-or-less recordings joined by pre-recorded sound clasps or ambient sounds. The application likewise offers different customization highlights. You can apply channels, include impacts, custom stickers, and marks to your recordings. 

Brands have all been invested in extending their crowds through devotees and supporters. All Instagram and Facebook business accounts are worked to draw in more fans. However, TikTok proposes a totally extraordinary methodology. TikTok's calculations esteem content over the number of devotees. This implies any substance can possibly become a web sensation and arrive at a large number of individuals. 

Things being what they are, how would you make gorge commendable substance for TikTok? I've assembled the prescribed procedures to assist you with making sense of your TikTok promoting effort. Follow these seven different ways to utilize TikTok publicizing to advance your business. 

#1. Engaging content post 
On TikTok, fun content rises to the viral substance. The platform isn't the best spot for your run of the mill huge spending video promotions. Your video has to be great and engaging to arrive at the most extreme number of audiences. 

With regard to making TikTok recordings, there is no requirement for employing an expert creation group. Your substance can be even shot on a cell phone. What makes a difference is your inventiveness and comical inclination. 

The kind of substance you make significantly relies upon your industry and item type. Satire dramas, music covers, item exhibitions, and moving recordings perform especially well on TikTok. On the other hand, you can make excellent or style tips. There are simply such a significant number of choices! For instance, on the off chance that you have a photography site, you can make fun arrangements highlighting your works joined by a viral soundtrack. 

#2. In-feed promoting 
TikTok's in-feed content promotions are fundamentally the same as Instagram and Snapchat story advertisements. In-feed advertisements are short publicizing recordings showed in the client's Discover feed in the middle of different recordings. They take the entirety of the clients' consideration as they show up on the full screen. However, clients reserve the privilege to skip them. 

Despite the fact that in-feed advertisements show up on the screen for a few seconds, it's critical to establish the correct first connection and divert watchers to make a move. Thus to Instagram, you can implant a connection to your image's point of arrival or your application. 

#3. Hashtag challenges 
Essentially to Instagram and Facebook, hashtags assume a key job in TikTok as clients offer and discover content with their assistance. Truth be told, the entire correspondence on TikTok is worked around specific hashtags. 

Hashtag challenges are another of TikTok's unique contributions for advertisers who need to advance their organizations inside the stage. Fundamentally, hashtags challenges urge clients to reproduce and share their interpretations of your recordings. Hashtag challenges are incredible on the grounds that they increment brand mindfulness and permit clients to legitimately connect with your substance. 

How to accomplish hashtag challenges?

At the point when clients see your hashtag challenge, they can decide to be diverted to your test page. This page remembers point by point directions for what clients need to would in the event that they like to partake. The entirety of the recordings participating in the test will be shown under the hashtag's name. You can locate this sort of thing on TikTok's inclining page. 

#4. Supported hashtag challenges 

Here and there, hashtag challenges need a little lift for them to turn into a web sensation. You can advance your hashtag challenge by making a supported hashtag challenge. Supported hashtag crusades show up on the fundamental Discover feed. This gives you a noteworthy favorable position as more clients see your video. 

For instance, the style brand Guess propelled a supported TikTok challenge in 2019. The test urged clients to post before and in the wake of wearing Guess' dressing recordings with the hashtag #InMyDenim. Truth be told, the battle became a web sensation the same number of influencers collaborated with the brand. 

#5. Influencers 

You will see the genuine advertising enchantment when you team up with internet based life influencers. They can assist with acquainting your image with the TikTok people group, particularly in case you're new to the stage. 

Association with influencers is extraordinary for your business, particularly in case you're focusing on Gen Z, who are regularly loath to any sort of customary commercial. 

Ensure that your intended interest group lines up with the influencer's crowd. Team up with influencers and small scale influencers who work inside your specialty and the individuals who communicate indistinguishable qualities from your image do. 

Macintosh beautifying agents #YouOwnIt challenge is an extraordinary case of an effective joint effort with influencers. As MAC joined forces with three influencers, an aggregate of 635,000 recordings were made in six days, with a sum of 1.6 billion perspectives. 

#6. Marked focal points and impacts 

Today, clients can at last change their surroundings with online networking. TikTok permits clients to make and include 2D and 3D Augmented Reality (AR) focal points and impacts. Truth be told, making and propelling your marked focal points is an extraordinary method to advance your business inside the stage. In addition, you can support brand mindfulness and client commitment. 

With marked focal points, clients can cooperate and play with your items. Suppose your business produces beauty care products. All in all, why not offer some "free examples" of your items in the AR world? Make focal points that impersonate cosmetics and permit clients to for all intents and purposes utilize your items. 

All focal points and impacts can possibly come to the 'hot' and 'drifting' tabs. They can live there for a limit of ten days, which implies that more clients will get to them. 

#7. Brand takeovers 

A brand takeover is another extraordinary contribution for advertisers working on TikTok. A brand takeover is a full-screen promotion that shows up on the screens of all clients when they first open TikTok. 

The promotion can be connected to your greeting page or your hashtag challenge. Brand takeovers can be 3-5 second GIFs, 3-second recordings, or pictures. 

What is uncommon about this type of promotion is that they assume control over a class for the entire day. This essentially implies your advertisement will be shown for one day in particular yet will arrive at all TikTok clients without a moment's delay. 



Ways To Avoid Strain Of Your Content in Google Advertising

Contributor

Ways-To-Avoid-Strain-Of-Your-Content-in-Google-Advertising


As a google advertiser, getting your Google Ads account suspended is maybe your most noticeably awful bad dream. Shockingly, perhaps the main motivation behind record suspension is deception in promoting. 

With regard to promoting approaches, Google is really severe. It endeavors to advance a decent client experience for individuals seeing advertisements on its foundation. That is the reason it has set promotion arrangements that propel publicists to carefully adhere to the pertinent laws in the locales where their advertisements are being appeared. 

Each new advertisement you make is submitted for audit. Moreover, any progressions you make to your present advertisements are likewise checked on to guarantee they hold fast to Google's publicizing approaches. In the event that your promotion damages these arrangements, it will be objected. 

Need to keep your Google Ads account going? Find six powerful approaches to keep away from distortion in promoting. 


What is the Google Ads Misrepresentation Policy? 


Google Ads normally needs its clients to confide in the advertisements that are running utilizing their foundation. That is the reason they endeavor to guarantee that all advertisements are clear and legitimate and offer important information that the crowd needs to settle on very much educated choices. 

When utilizing Google Ads, you aren't permitted to make promotions or connections to goals that deceive the crowd by excluding applicable item information. Essentially, Google carefully restricts giving deceiving data about your item, administration, or business. 

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 Ways To Avoid Strain Of Your Content in Advertising:



On the off chance that you truly wish to keep your Google Ads account sheltered and operational, you need to dodge deception in publicizing no matter what. 

Not certain how to do it? This is what you can do to shield your Google Ads account from suspension. 

1. Include Missing Information 


In the event that one thing turns Google publicizing divine beings off, at that point, it must be missing data. 

Along these lines, ensure that you notice the installment model and full charges that your client should bear. Consider including the all-out value, delivering costs, and other charging related data. Likewise, notice loan fees, late installment fines, or repeating membership cost, in case you're publicizing such a help. 

In like manner, you ought to likewise incorporate genuine physical contact information. For example, on the off chance that you're a bank that neglects to show its physical location, at that point Google may dismiss your promotion. 

Continuously incorporate significant data while requesting a magnanimous gift. For example, show an assessment exclusion number for magnanimous gifts. 


2. Audit the Ad and its Destination 


Cautiously survey your promotion and its goal to see where you may have missed significant data. 

Watch out for the accompanying: 

Installment Model and Billing Info 


Guarantee that the presentation page or application related to your Google promotion plainly and prominently uncovers the full cost that a client should pay. Additionally, it ought to clarify how your charging procedure functions so that there are no disarrays. 

While deciding if the data you're given is clear and obvious, Google considers different elements. 

For instance, your estimating information ought to be noticeable and clear for the crowd. On the off chance that you neglect to specify estimating on the presentation page or conceal it, it is esteemed as an awful beginning since Google accepts clients ought to approach this information before they choose to purchase your item/administration. 

Likewise, your clients ought to have the option to handily observe and comprehend the all-out cost they will acquire. So ensure your point of arrival is planned so that makes the evaluating noticeable and self-evident. Keep away from strategies, for example, showing costs in blue characters over a blue foundation, utilizing scarcely obvious text dimension, or demonstrating other structure components over the evaluating data. 

Google likewise decides if the evaluating structure is effectively justifiable. For example, the recipe you present to clarify how you've set the valuing of the administration ought to be as basic and direct as could be expected under the circumstances. 

Gifts 


In the event that your notice or point of arrival is requesting charge absolved gifts, it's imperative to obviously indicate your duty excluded status on the greeting page or gift page. In addition, likewise, incorporate your foundation number. For instance, in the US, 501(c) (3) or 501(c) (4) status demonstrates the necessary assessment absolved status. 

Application Installs 

It is prescribed to expel any substance from your Google Ad innovative that misinforms the clients to accept that your application is allowed to download when it is paid. 

Advertisement Destination 


Remember all the necessary data for your advertisement's goal (application or point of arrival). On the off chance that it is beyond the realm of imagination to expect to alter that goal, consider connecting your promotion to another goal that is consistent with Google's advertisement arrangement. 

Promotion Content 


On the off chance that your advertisement as of now conforms to Google's strategy, however, you've changed the goal, consider altering the promotion content as indicated by the refreshed goal. You'll at that point need to spare and resubmit it just as the goal for the survey. 

Google for the most part surveys promotions inside one business day. In any case, a few advertisements can take longer in the event that they require a more top to bottom audit. 


3. Expel Unavailable Offers 


As indicated by Google Ads approach, you aren't permitted to guarantee items, administrations, or limited time offers that clients can only with significant effort access from your goal. For example, don't advance unavailable items or an arrangement that is not, at this point dynamic. 

In like manner, abstain from advancing something in your promotions on the off chance that it doesn't highlight in your greeting pages. Give a particular and clear source of inspiration (CTA) in the advertisement that relates to the substance of your presentation page. 

For instance, assume your promotion makes reference to "Purchase cell phones, beginning from $100". Be that as it may, when a client clicks your advertisement, they don't discover any cell phones accessible to buy at $100. This training may bring about getting your advertisement objected and your record suspended. 



4. Abstain from Any Form Of Misleading Contents


Deluding content is a significant piece of Google Ads' deception arrangement. That is on the grounds that Google doesn't need the crowd to feel tricked or confused by advertisements running on its system. Consider making content that gives just legitimate, forthright information so your clients can settle on very much educated choices. 

Abstain from offering any bogus expressions about your character or experience. For example, in case you're an unlicensed specialist co-op, don't profess to be authorized. 

Additionally, don't make yearning guarantees that draw in the client with a far-fetched result (regardless of whether it's conceivable). For example, running a weight reduction advertisement that urges you to eat anything you desire while shedding 25 pounds in a month will be considered as a bogus case. 

Another enormous no-no is erroneously inferring your alliance with, or support by, another individual, association, item, or administration. For example, don't delude clients by utilizing or emulating official government sites, stamps, seals, or office names. 

Try not to make promotions that stunt the crowd into interfacing with them. For example, maintain a strategic distance from advertisements that resemble site alerts or blunder messages. Additionally, don't structure promotions that reproduce messages, exchange boxes, menus, or solicitation warnings. 

Google additionally forbids advertisements that delineate highlights that don't work, similar to close fastens, content information boxes, different decision alternatives, download or introduce fastens in picture promotions, and so on. 

5. Make it Relevant 


Google doesn't permit advertisements that aren't applicable to the goal. For example, your advertisement discusses selling an item while your point of arrival advances a free eBook. 

Likewise, abstain from utilizing advertisement titles that are not applicable to your promotional content. 

Your promotion ought to show if the subsequent goal is a query items page. Besides, it ought to precisely portray what the client will see on the goal. 


6. Do Not Hide Business Informations 


Try not to hide or misquote information about your business, item, or administration. For example, don't lure watchers to send you cash or present their data under bogus or muddled falsifications. Try not to introduce a bogus personality, business name, or contact information. Abstain from distorting or covering your nation of starting point or other material insights concerning yourself.


๐Ÿ”This content is based on our contributor's opinion.
Ikonerxpedia and/or the content contributor may earn a commission on sales made from links on this page.

Proven Tricks on How To Drive Mad Traffic To Your E-commerce Website

Contributor




If you’re looking for creative ways to make extra money from your E-commerce website then all you need is to drive in the right traffic to your website. So in other words, you get to make double income from purchases made on your website store and also from traffics generated.
However, that last part is a lot easier said than done. Especially if you’re not accustomed to having to promote your E-commerce website.

If this is your first time into the E-commerce business, you’re going to want to have a bit of fanfare and publicity to get the word about your business out there. Here are proven tricks to getting mad traffic to your E-commerce Store.

 

1. BLOG ABOUT YOUR STORE
We've come to realize that one of the most effective ways to advertise your E-commerce website is by engaging in SEO campaigns. Using the right selection of keywords and a strong ranking, you can simply draw in customers from all around the globe just by utilizing this method carefully.
Your SEO campaign can not be achieved if your E-commerce contents are not great. So in order to have a strong SEO campaign, you’re going to want to create great product content.
Always let your site visitors know what they can expect from your E-commerce store when they visit, Update them with few beautiful product photos or videos and it has to be well detailed ( Easy to read).


You can write a short post about a particular product that you sell and also provide tips on how your buyers can carefully utilize such a product so that it can last long enough for them and doesn't damage quickly.

 
2. STAY SOCIALLY CONNECTED 
We can't doubt how powerful a social media tool is in today’s world. With billions of users around the world currently utilizing these tools every day, you can then imagine how these tools ( Facebook, Twitter, WhatsApp, Snapchat, Pinterest, etc) can help you reach more customers who might be interested in what you are selling.

The amazing part of it is that you’re going to where your audience is. You don't need to worry anymore about bringing them to the content. After all, social media is about more than just the ‘likes’ and ‘shares’. It’s also an incredibly simple way to generate some business for free.

So how do you go about this, Set up your business social media accounts maybe just for these three at the moment: Facebook, Twitter, Instagram, and start to posting content about your E-commerce store. Make sure that your pages look professional and reflect your business values, not your own personal values. 

The reason why we prefer you to start with just those three accounts is that those are the social media tools that more likely to drive customers to your store quickly than others.
 

3. CONTINUOUSLY RUN ADS
If you are not ready to take your E-commerce business to the next level by boosting your running ads on any of the above mentioned social media platforms then you should probably stop reading this post and also you should shutdown your business and go to bed or instead go and search for a 9-5 job out there that will only pay you at the end of the month. But if you're ready to take your E-commerce to the next level then continue reading this content.

 E-commerce business is not like any other business you can think of, it's a business that has to run creative ads continuously in other to make sales every day, when you think of big E-commerce stores like Amazon, eBay, Azorazo, Jumia, Konga, Aliexpress, etc these stores always run ads on every platform that they feel their customers are using also they double up this form of advertising by creating an affiliate marketing program so as to gain more reach and bring their products closer to its buyers.
And now, thanks to Facebook Ads, you can combine the power of social media with the pinpoint accuracy of an ad but you have to do it creatively in other to get the perfect audience for your products.

Advertising on Facebook is relatively cheap and you’re able to target customers directly through demographic options ( based on Age, Gender, Country, etc). Best of all, it actually works and you can track your results in easy to understand ways.

 

4. HOST GIVEAWAYS
Research shows that people are more willing to engage in an activity when there's a reward for it, While advertising fads come and go, one thing remains constant: people love free stuff. If you’re looking to drum up some quick interest in your E-commerce site, connect with some businesses for a giveaway.

The best part is that It doesn’t even have to be your own products. You may choose to use nairabox.com to give a lucky winner some great seats to an upcoming event!

It’s hard not to get excited about free things, so keep this easy-psychology hack in mind cause it works great.

 


5.RUN A FLASH SALE
So let's say you can’t quite afford to give away free products, no worries. You can always discount some of your amazing products in your E-store.

Flash sales are a fantastic way to draw in new and existing customers and also move out old stock at the same time. Just make sure to publicize your sale ahead of time so people can get to know about it.

If you have any other proven trick(s) you feel should be included, feel free to drop them on our comment box so as to enable us to add it up on this post.





๐Ÿ” This content is based on our contributor's opinion
Ikonerxpedia and/or the content contributor may earn a commission on sales made from links on this page.

Six simple steps to define your social media strategy

Contributor

Social media is an immensely powerful tool that, when used correctly, can increase brand awareness and perception, grow a loyal customer base and demonstrate an ‘always on’ customer service.
However, in order to have an established, consistent and successful presence online, there must firstly be a strong strategy in place. Otherwise organisations are missing out on a huge opportunity, and the competition is likely to take full advantage.
But what should marketing managers, and their teams, be aware of when compiling a strong plan for their digital activity? A good place is to begin with these six simple steps.

Assessing competitors' content

As with the beginnings of any great marketing project, when it comes to planning, research is key. And, a great place to start is by analysing what’s already out there.
Considering what kind of content is being shared, the engaged audiences and tone of voice will differ between brands, but understanding what they’re putting out there can also provide some key insight into what works – and what falls flat.
Delving deeper into the knowledge gathering, there are several tools now able to provide integrated competitor analysis. However, it’s important for agencies to compile their own findings, in order to understand what works best for the business, and how they should keep updating their strategy to remain relevant.

Where is an audience most active?

Choosing the right channels to engage an organisation’s key audience will help power where a company should be putting most of their efforts into driving more engagement, traffic and sales. Utilising Google Analytics can aid this research, uncovering demographics, purchase and attitudinal behaviours – which can enable social media content to be tailored to suit the customer’s base.
Additionally, each online platform hosts its own internal analytics platform for further insight – are viewers interested in more videos and visuals? Or long reads and statistics? Ascertaining audience quirks can help guide the direction of a strategy that’s true to the brand.
It’s worth noting too that marketers shouldn’t underestimate the power of a channel if it gets the best engagement for their organisation. For example, Facebook might have over two billion users, but that doesn’t necessarily mean it will drive the right results if the desired audience isn’t active on there.

Set goals and objectives

Marketing departments across the globe are driven by measurable activity. Why? Because without it, there wouldn’t be a clear idea of ROI, brand performance or customer activity. Therefore, before even firing up a laptop to begin creating a plan, agencies must ensure that goals and targets are identified and suit their chosen channels.
Several organisations will come back to milestones that are specific, measurable, attainable, relevant and time-bound (SMART), in order to align with their overall business objectives. So, it’s important they understand how to map out each step for their teams to understand and buy into.
For example, ‘Increase engagement on Instagram’ isn’t exactly measurable. However, ‘Increase engagement by 20% through video-related content on Instagram over the next three months’ signals the intent and drive towards a unified goal.
By implementing – and continuing to monitor – SMART targets, companies can better protect time and resources, as well as garner real results over social media ‘vanity metrics’ such as the number of followers and page views.

Tailor the comms

Whether trying to inform, entertain or persuade the audience, marketing professionals shouldn’t take a blanket approach to the channels that they operate. Firstly, it’s far too lazy to think that one message works across all sites. Secondly, a personalised approach enables customers to get a real feel for what the content is trying to achieve – and a relationship between the firm and user begins to form.
Agencies must consider what a post will look like before hitting send. For example, can it be better used as an Instagram story? Or is it more suited to a longer, text-only read on LinkedIn?
Understanding how each channel is completely different, and focusing on a humanised approach to online conversation, should help the strategy take shape – and create more interaction, as well as brand advocates.

Create copy that works hard – and get others to share

Speaking of which, as a clearer picture begins to emerge – and key insights are effectively utilised, in order to build digital content – a portfolio of crucial copy should now be readily available for the organisation, and employees too.
It’s no secret that social media users typically trust posts from people they know over a brand. Therefore, is the marketing team factoring this into their strategy?
Empowering employees to share company posts across their networks not only widens the target audience but makes staff members feel valued. Providing rich content that engages consumers, and encourages workers to share and interact with, all helps towards building up a strong line of communication.

Monitor

Finally, breaking through the ‘noise’ is no mean feat. Customers are often used to seeing reams of content at a rate of knots, so there must be something invaluable to grab their attention.
This is where evaluation comes into play. Using insight tools can help businesses understand when an audience is most active and when posts should gain the most exposure.
Data is pivotal throughout the entire implementation of a strong social media strategy. It doesn’t stop at the research stage, every piece of content that lands should be analysed – in detail – and that knowledge dissected to shape the next post. It’s a continuous process for marketers to test, test and test again.
Such insight can help drive more engagement towards campaign activity, product pushes and exciting announcements, therefore it’s important to ensure a company’s high-priority copy is seen by as many people as possible and interaction is encouraged.
By frequently reviewing performance and assessing what’s working – and what’s not – as well as pulling together an interactive and flexible portfolio of great content, organisations will begin to give itself the best opportunity to thrive with the right audience, at the right time, with a killer strategy.

Six simple steps to define your social media strategy

Contributor

Social media is an immensely powerful tool that, when used correctly, can increase brand awareness and perception, grow a loyal customer base and demonstrate an ‘always on’ customer service.
However, in order to have an established, consistent and successful presence online, there must firstly be a strong strategy in place. Otherwise organisations are missing out on a huge opportunity, and the competition is likely to take full advantage.
But what should marketing managers, and their teams, be aware of when compiling a strong plan for their digital activity? A good place is to begin with these six simple steps.

Assessing competitors' content

As with the beginnings of any great marketing project, when it comes to planning, research is key. And, a great place to start is by analysing what’s already out there.
Considering what kind of content is being shared, the engaged audiences and tone of voice will differ between brands, but understanding what they’re putting out there can also provide some key insight into what works – and what falls flat.
Delving deeper into the knowledge gathering, there are several tools now able to provide integrated competitor analysis. However, it’s important for agencies to compile their own findings, in order to understand what works best for the business, and how they should keep updating their strategy to remain relevant.

Where is an audience most active?

Choosing the right channels to engage an organisation’s key audience will help power where a company should be putting most of their efforts into driving more engagement, traffic and sales. Utilising Google Analytics can aid this research, uncovering demographics, purchase and attitudinal behaviours – which can enable social media content to be tailored to suit the customer’s base.
Additionally, each online platform hosts its own internal analytics platform for further insight – are viewers interested in more videos and visuals? Or long reads and statistics? Ascertaining audience quirks can help guide the direction of a strategy that’s true to the brand.
It’s worth noting too that marketers shouldn’t underestimate the power of a channel if it gets the best engagement for their organisation. For example, Facebook might have over two billion users, but that doesn’t necessarily mean it will drive the right results if the desired audience isn’t active on there.

Set goals and objectives

Marketing departments across the globe are driven by measurable activity. Why? Because without it, there wouldn’t be a clear idea of ROI, brand performance or customer activity. Therefore, before even firing up a laptop to begin creating a plan, agencies must ensure that goals and targets are identified and suit their chosen channels.
Several organisations will come back to milestones that are specific, measurable, attainable, relevant and time-bound (SMART), in order to align with their overall business objectives. So, it’s important they understand how to map out each step for their teams to understand and buy into.
For example, ‘Increase engagement on Instagram’ isn’t exactly measurable. However, ‘Increase engagement by 20% through video-related content on Instagram over the next three months’ signals the intent and drive towards a unified goal.
By implementing – and continuing to monitor – SMART targets, companies can better protect time and resources, as well as garner real results over social media ‘vanity metrics’ such as the number of followers and page views.

Tailor the comms

Whether trying to inform, entertain or persuade the audience, marketing professionals shouldn’t take a blanket approach to the channels that they operate. Firstly, it’s far too lazy to think that one message works across all sites. Secondly, a personalised approach enables customers to get a real feel for what the content is trying to achieve – and a relationship between the firm and user begins to form.
Agencies must consider what a post will look like before hitting send. For example, can it be better used as an Instagram story? Or is it more suited to a longer, text-only read on LinkedIn?
Understanding how each channel is completely different, and focusing on a humanised approach to online conversation, should help the strategy take shape – and create more interaction, as well as brand advocates.

Create copy that works hard – and get others to share

Speaking of which, as a clearer picture begins to emerge – and key insights are effectively utilised, in order to build digital content – a portfolio of crucial copy should now be readily available for the organisation, and employees too.
It’s no secret that social media users typically trust posts from people they know over a brand. Therefore, is the marketing team factoring this into their strategy?
Empowering employees to share company posts across their networks not only widens the target audience but makes staff members feel valued. Providing rich content that engages consumers, and encourages workers to share and interact with, all helps towards building up a strong line of communication.

Monitor

Finally, breaking through the ‘noise’ is no mean feat. Customers are often used to seeing reams of content at a rate of knots, so there must be something invaluable to grab their attention.
This is where evaluation comes into play. Using insight tools can help businesses understand when an audience is most active and when posts should gain the most exposure.
Data is pivotal throughout the entire implementation of a strong social media strategy. It doesn’t stop at the research stage, every piece of content that lands should be analysed – in detail – and that knowledge dissected to shape the next post. It’s a continuous process for marketers to test, test and test again.
Such insight can help drive more engagement towards campaign activity, product pushes and exciting announcements, therefore it’s important to ensure a company’s high-priority copy is seen by as many people as possible and interaction is encouraged.
By frequently reviewing performance and assessing what’s working – and what’s not – as well as pulling together an interactive and flexible portfolio of great content, organisations will begin to give itself the best opportunity to thrive with the right audience, at the right time, with a killer strategy.

How to Boost your business Sales & Attract more Customers

Contributor


Running a small business often requires owners to wear many different hats, including that of chief marketing officer. Sales and marketing responsibilities include finding a good balance between generating new business, customer retention, and increasing sales to existing customers. By rewarding current customers for loyalty and referral business, and reaching out to new audiences with creative offline and online marketing ideas, small business owners can expand sales and grow their customer base.



ROYALTY REWARDS


Implement a loyalty program to reward your existing customers. These programs give customers opportunities to receive special offers, discounts, or gifts in return for their continued loyalty to your business. If you run a retail establishment such as a coffee shop or restaurant, set up a simple loyalty program with stamp cards. Give customers wallet-sized cards and stamp them with each visit, providing a free or discounted item after a certain number of visits. Other businesses can offer points that customers accumulate and redeem for gifts or large discounts.



INCENTIVE REFERRAL SYSTEM


Set up a referral incentive system to encourage word-of-mouth advertising from your satisfied customers. This is a great way to gain new customers who trust the advice of their friends, family, and co-workers. Depending on the type of business, referral incentives can range from gifts to coupons for large discounts on the referrer's next purchase. Advertise your referral incentives in your place of business and on your website.


MARKETING TECHNIQUES


Incorporate social media marketing techniques into your sales and advertising campaign. Use social media accounts to promote your website content, in-store specials, and new product launches, and to interact with current and potential new customers. Encourage social media sharing by including share buttons on your website homepage and all online content. Add a # sign to words in status updates and tweets to attract new customers searching for those phrases. Ask your social media followers to post images or short descriptions of how your products or services helped them, or how they use them in unique ways. This can lead to multiple shares and posts on platforms such as Pinterest and Facebook, attracting new followers who may become customers.


PARTNER WITH A NICHE BRAND

Find an established business that shares your typical customer profile. Offer to create a special deal for their customers as a time-limited customer loyalty campaign. Develop a sales letter addressed to each customer offering a gift or free service available at your place of business, enticing new customers to sample other available products and services that they purchase.