WHAT MAKES SUPREME SO POPULAR ? | Ikonerx | Creating Everyday.

WHAT MAKES SUPREME SO POPULAR ?



Supreme has a diverse history of collaborations with various skateboard and fashion brands. Among their frequent collaborators include Nike/Air Jordan, Lacoste, Rimowa, Vans, Clarks, The North Face, Hanes, Playboy, Levi's, Timberland, Coleman, Comme des Garçons, Stone Island, and Champion.
 
Supreme has also collaborated with brands to create a variety accessories and other non-clothing items such as a cruiser bicycle, bricks, crowbars, a gas-powered mini bike by Coleman, an punching bag, a Stern pinball machine and Oreo cookies.
 
Over its twenty-two plus year history, Supreme has worked with some of our generation's most groundbreaking designers, artists, photographers and musicians - all who have helped continue to define its unique identity and attitude. 


 THREE MAJOR THINGS THAT MAKES SUPREME SO POPULAR 


-Style Of Design

We all know that design is the single most important factor for any brand that wants to grow. And Supreme apparels have their own unique  and distinctive styles that attract millions of people globally. But what other brands don’t dare do, Supreme perfects and makes tons of cash out of it. Big bold statements, oversized pieces, eccentric silhouettes, and retro styles give Supreme the power and hype it to levels no other brand has seen before. Not to mention the world-renowned Supreme Box Logo which turned Supreme resale from a hobby into a full-time job for expert fanatics.


-Brilliant Marketing Plan


What inspires someone to spend $500-$10,000 for a simple hoodie that you can get for $50 from somewhere else? Why do people build Supreme shrines in their bedrooms? What does Supreme have that other brands don't?
 The truth is, Supreme has a way of connecting with the public especially the youths, ranging from the brand'ss style of branding,Hype,Lifestyle and prestige.  People don't  just decide to spend $10,000 on a supreme product just because they want people to look at them differently or so that they can feel better about themselves but because of the prestige they get from such products, it gives them self confidence and the character they lack.

Many clothing brands focus on huge ad buys and publicity stunts to build their name. Supreme Apparel has taken a more grassroots-based approach. When James Jebbia founded Supreme in 1994, he wanted his clothing to reach the skateboarding community. He built a store where the clothing was on the exterior of the shop so that skaters could skate into the shop. Skaters around the city raved about the comfort they felt in the store, and word continued to spread.

Today, Supreme uses its enormous fan base to grow the brand. Supreme regularly leaks information about future releases and watches it spread through the fan base. This grassroots movement allows huge events to develop in an authentic manner. As word of a new release spreads through the community, fans begin to line up outside of Supreme stores. They constantly refresh web pages to get the latest Supreme products. The excitement level that Supreme clothes and gear can create with a few small leaks has allowed the company to thrive.


Supreme sells clothing products, but the brand doesn’t follow a traditional business model. These products are released in limited quantities. With a high demand for Supreme products and a low stock of each product, each new release is an exciting event. Limited releases have made Supreme products feel rarer. This also makes Supreme one of the fastest items to sell-out! We all know what that means. Resale platforms. 



-Major Collaborations

Other than exclusivity and the wow factor boosted by celebrity marketing, Supreme excels mostly at collabs! For 25 years now, Supreme has partnered up with artists, sneaker brands, musicians, athletes, and luxury fashion houses like Louis Vuitton. So when a Supreme BOGO Tee usually retails at $32 the LV edition of that same Tshirt holds a retail price of $485!
Now, you might say that LV is pricey, but Supreme’s collaboration with less significant names like Jean Paul Gaultier, The North Face and Levi’s has given us items to die for. Or to run a Supreme bot for.


 Supreme is the definition of Streetwear and in many ways is the force that continues to bless the streetwear world and carry it into the next generation.

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Ikonerx is a media and content consulting agency with a focus on content, experiences, commerce, and advertising solutions that make the most of our clients' budgets..

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