Its no doubt that the social media scenery shifts regularly on a daily basis,looking at the Entrepreneur's 2016 article "6 New Social Media Marketing Tools The Experts Use," you would agree that it has dramatically changed over time,  and so too have the facility around it. Although some tools are still very much pertinent such as  Later, for example- Later helps streamline your social media strategy so you can set yourself up for more sales and success. it's features focus on visual scheduling, media management, marketing and analytics. 
Below is our list of great social media management tools that will help you generate great leads this year 2020 ranging from:

-Social media tools for post-scheduling.
-Social media tools for ads.
-Social media tools for analytics.
-Social media tools for creatives.

Social media tools for post-scheduling.

1. Buffer

Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.

2. Later

Later is a cloud-based platform that helps you plan, manage and schedule your visual social media posts and marketing campaigns on Instagram. Initially designed for Instagram, Later has evolved to include both Facebook and Pinterest scheduling. Similar to Buffer, Later features a drag-and-drop scheduling feature and a rich visual content calendar where you can preview your Instagram profile. Instagram’s API is usually quite strict on allowing vendors to auto-publish, but as an official Instagram partner, Later allows you to auto-publish posts using saved captions, hashtags and other pieces of text to ensure the entire process is smooth. 

Social media tools for ads.

3. Adespresso

If you run Facebook ads, you know that a big part of ongoing optimization is testing different ad sets to see what maximizes your return on ad spend. Adespresso does this for you. Using a powerful suite of tools, you can quickly run massive multivariate tests on Facebook ads. Just input a couple of different variations on the text, images, videos, audiences and calls to action, and Adespresso will automatically set up dozens of small ads to begin testing what works. For the diligent marketer looking to optimize both spend and ROI, this tool is worth trying out. 

4. Ad Stage

AdStage is a closed-loop reporting and automation platform designed to help marketers measure campaign performance. The platform aggregates all of your advertising data, gathering it into a single destination. The data can then be visualized, reported, and analyzed to help you optimize the performance of your ads. AdStage is a self-serve tool for marketers working with paid ads, providing complete management and analytics for ad campaigns across many platforms, such as Facebook, Twitter, and AdWords.

Social media tools for analytics.

5. BuzzSumo

BuzzSumo is often used by content marketers, BuzzSumo is a research and monitoring tool. The functionality is broken down as follows: Find content that is most shared on social media channels – you can enter your own domain or another domain, and see what has been shared socially. Find influencers related to particular topics.

6. Sprout Social

Building a beloved brand is not simply about the product or service a business sells, but the connections it makes with the people who love and trust it. Sprout Social aims to be an all-in-one solution for social media analytics. After linking up your social media accounts, you can quickly get a full overview of your followers, engagement, impressions and growth. It’s particularly useful for agencies managing multiple client accounts, each of which has multiple social media profiles. 

7. Snaplytics

Snaplytics is focused mainly on Snapchat and Instagram stories, looking at open rates, clicks, drop-off times and so on.They have brought the most cutting edge solutions to the market since 2015, helping early movers create, measure and scale their efforts on Snapchat and Instagram. Brands that work with influencers can use this tool to gather insights into how audiences are interacting with their Stories. 

8. Famoid

Famoid is a tech company founded in 2017. with the aim to create best solutions for social media services and many more. This is another tool that is useful for brands that use influencers as part of their marketing strategy. Famoid's analytics function is a free and quick way to gather immediate oversight into the health of a particular Instagram account, with followers, engagement percentages and more a few clicks away. 

Social media tools for creatives.

9. Rev

Rev is a simple service in which you upload a video and it quickly matches you with a transcriber. Everything is handled via a very intuitive platform, and turnaround is often less than a few hours. 

10. Canva

Canva is a simplified graphic-design tool, founded in 2012. It uses a drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.It has everything you need for amazing design.
Also if you have some great social media tools  that can help social media managers, feel free to share them on the comment section below. SHARE & COMMENT